Highlights
In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes. Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel.
Numbers & Facts
| Location | Boston, MA |
| Industry | Travel, Transportation and Tourism |
| Salary | $165,000–$190,000 Per Year |
| Company Size | 2,500 to 4,999 employees |
| Website | http://www.gct.com |
Description
Director of UX & Web Design
Reporting to: EVP, Digital Customer Experience
Department: Digital Customer Experience
Location: Boston, MA (Hybrid/Remote)
Position Summary
Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel.
We're looking for a Director of UX & Web Design to set the vision and standards for the GCC web experience and lead the evolution of our digital customer journeys from trip discovery through booking. This role oversees UX, UI, web design, and research, ensuring that our experiences reflect traveler needs while driving measurable business outcomes.
This leader operates as both a strategic thought partner and a hands-on design leader, balancing design excellence with operational realities. They partner closely with Digital, Creative, Brand, and Analytics teams to ensure our web experience builds trust, communicates value clearly, and supports scalable growth across O.A.T. and GCT.
Key Responsibilities
- Define and own the end-to-end UX strategy and roadmap for O.A.T. and GCT, with a focus on trip discovery, booking flows, value clarity, and brand trust
- Lead the team in delivering best-in-class digital experiences tied to measurable outcomes, including conversion, funnel progression, and reduced abandonment
- Build, mentor, and scale a high-performing UX, UI, and Web Design team; establish design standards, feedback rituals, and clear career paths
- Champion inclusive design and accessibility standards, ensuring intuitive experiences for our 50+ traveler audience across devices
- Partner with Web Operations, Brand Marketing, Creative, and Data/Analytics to translate insights into actionable design decisions
- Establish evidence-based design practices, including A/B testing, usability testing, and session reviews, to continuously optimize the booking funnel
- Communicate design rationale, tradeoffs, and outcomes to executive and cross-functional stakeholders
- Govern the full design lifecycle, from research and discovery through implementation and QA
- Own and evolve the Figma-based design system to ensure consistency, scalability, and strong component standards
- Stay current on emerging UX and digital trends to differentiate GCC brands
- Lead on-site digital design for marketing campaigns and promotions, ensuring alignment with brand standards and conversion goals
Qualifications
- 7-10+ years of experience in UX, UI, or Product Design, with 5+ years leading and developing design teams
- Proven track record building and governing design systems and delivering complex, content-rich web experiences
- Experience in travel, eCommerce, or similarly complex digital environments
- Deep expertise in UX principles, interaction design, responsive web design, and accessibility standards
- Fluency in Figma and modern design operations practices
- Strong communicator with experience presenting to executive audiences and aligning cross-functional stakeholders
Total Rewards
The base salary range for this role is $165,000 - $190,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:
- Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
- Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays - including Juneteenth, Memorial Day, and Labor Day - and Summer Fridays. Plus extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary
- Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
- Your future, secured: 401(k) with company match, life insurance, and disability coverage
- Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through overseas travel, and direct access to Pinnacle Leadership & Team Development
- Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off
About Company
We're in the business of changing lives-starting with yours. If you want your workdays to be exciting, challenging, and rewarding, consider a career at Grand Circle Corporation (GCC).
GCC is the largest U.S. provider of international vacations for Americans aged 50 and older. We're a family of three brands: Grand Circle Travel, Grand Circle Small Ship Cruises, and Overseas Adventure Travel. Our small group sizes, unsurpassed value and excellence, and unique itineraries position us as the industry leader in travel and discovery.
GCC works hard to provide a workplace that is stimulating, fulfilling, and meaningful for our associates-an environment where personal passion and professional potential are explored equally. Our associates are curious, compassionate, and hard-working people that strive for excellence. But we also like to have fun along the way. At GCC, we constantly challenge each other to try new things and find innovative ways of doing business. We encourage risk-taking in our associates-and we understand the value of learning from our mistakes.
Global citizenship is central to our success. Through Grand Circle Foundation, we commit our time, energy, and resources to the communities in which we live and explore. There are volunteer opportunities throughout the year; in fact, more than 95% of our associates participate. Whether biking the Pan-Mass challenge to support cancer research or helping a homeless veteran move into a new apartment, our associates help change the world every day. This emphasis on maximizing each person's potential in body, mind, and heart embodies the true spirit of GCC.
We've been providing impactful, intercultural experiences for our travelers for decades. If you want a career that will change lives-both for our travelers and for yourself-view our open positions and submit an application today.