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Director of Sales

CHOICE HOTELS

Yuma, AZ

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JOB DETAILS
SKILLS
Automation Systems, Bid Analysis, Brand Management, Construction, Customer Relations, Customer Relationship Management (CRM), Direct Sales, Exceeded Sales Goal, Financial Trend Analysis, Government Sales, Healthcare, Leadership, Market Segmentation, Market Share, Market Trend Analysis, Marketing, Marketing Plan, Microsoft Office, Negotiation Skills, Networking Events, Occupancy Planning, Organizational Skills, Performance Analysis, Performance Metrics, Pricing, Process Management, Profit & Loss, Revenue Growth, Revenue Management, Revenue/Sales Reporting, Sales, Sales Management, Sales Pipeline, Sales Prospecting, Sales Strategy, Service Delivery, Strategic Planning, Systems Administration/Management, Team Player, Time Management, Trade Shows, Trend Analysis, Willing to Travel
LOCATION
Yuma, AZ
POSTED
Today
Description

Our mission is to raise the bar on what relationships, reputation, and returns mean in hospitality. We're looking for a dynamic and experienced Director of Sales to spearhead our property's sales and marketing initiatives. This key leadership position is responsible for designing and implementing sales strategies that drive revenue growth, expand market share, and strengthen relationships with key clients, partners, and the local community.

The successful candidate will have a strong background in hotel sales and a genuine commitment to service excellence. You will lead sales efforts across multiple segments, manage RFP processes, analyze performance trends, and collaborate with the operations and revenue teams to optimize occupancy and profitability. This position blends strategic planning with hands-on execution, providing a unique opportunity to influence both the hotel's financial success and guest satisfaction.

If you're a driven, relationship-focused sales professional who thrives in a collaborative and fast-paced environment, we invite you to bring your expertise to our team!

Responsibilities

Develop and execute a comprehensive sales and marketing plan to grow occupancy, ADR, and long-term room nights

Build and maintain strong relationships with key local demand generators, including:
• Construction and trades
• Corporate and project-based business
• Relocation and housing agencies
• Healthcare, education, and government accounts
• Actively prospect new business through in-person sales calls, networking, site visits, and community engagement
• Negotiate and manage local corporate and project contracts
• Collaborate with the General Manager and revenue team to optimize pricing, length-of-stay strategies, and account production
• Track and report on sales activity, pipelines, and performance metrics
• Position Everhome Suites Yuma as the preferred choice for extended-stay travelers in the market
• Actively engage in local market outreach through direct sales calls, client visits, networking events, and community partnerships.
• Analyze market trends and top account production to identify new business opportunities.
• Represent the hotel professionally at client meetings, trade shows, and industry events to enhance brand reputation and drive business.
• Generate, qualify, and follow up on leads through brand systems, management company resources, and third-party platforms.
• Develop and execute effective sales plans for all market segments and territories.

Qualifications

• Energetic, self-motivated, and results-oriented with strong time management and organizational skills.
• Proven track record of meeting and exceeding sales goals in a hospitality environment.
• Strong commitment to delivering exceptional guest service and fostering positive client partnerships.
• Minimum 3 years of on-property hotel sales experience (Director-level or senior sales manager experience preferred).
• Proficient in Microsoft Office Suite and hotel sales platforms, including CRM and sales automation systems.

About the Company

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CHOICE HOTELS