Director of Sales, Western Region

Search Status No longer accepting applications. Search is in final stage.

Sales Leadership · Material Handling & Industrial Services

Director of Sales,

Western U.S. Region

Final Stage · Not Accepting Applications Houston Preferred Full-Time 60 to 75% Regional Travel $175K Base, $250K+ OTE

This search is in its final stage and is no longer accepting applications.

Precision Sales Recruiting has a finalist slate in front of the client. To stay on our radar for future sales leadership searches in manufacturing and industrial services, join the candidate network or browse other active searches.

About This Opportunity

Most Sales Director Searches Want a Turnaround. This One Wants a Coach.

Our client is an established industrial service and material handling business with a strong western footprint across Texas, Arizona, and California. They are family-owned, not private equity. They are not chasing a turnaround. They are interested in a player-coach who wants to ride along with reps, coach in the field, run a clean weekly cadence, and push a strong region toward its ceiling.

If you have built sales discipline at the rep level in a service-led industrial environment, and you want to coach a strong team to a new ceiling rather than rebuild a broken one, this is worth a conversation. This search is being conducted confidentially by Precision Sales Recruiting, a firm specializing in sales leadership recruiting for manufacturing and industrial B2B businesses.

Why This Role Matters

You Can Win Day One

The team is built.10 to 11 Territory Sales Reps already in seat across the West. Mix of newer reps and reps with five-plus years in territory.

Service-led revenue model.Inspection contracts open the door. Repair work, parts, and equipment pull through the inspection findings. 93 to 94% of all work orders tied to a service agreement.

️

Family-owned, multi-generational.One of the last national players in the industry that is not private equity controlled. Direct, weekly engagement with executive leadership.

Real growth runway.Aggressive multi-year plan with upward mobility at the director level as the footprint expands.

Walk in. Keep the customer base intact. Push retention higher. Add net-new growth on top. The system is set up for that.

About the First 90 Days

How You Will Learn the Business

The CRO has personally run this region for the last year and has covered an open territory in Fort Worth during that time. Your first 90 days will include hands-on territory coverage in Fort Worth alongside your regional director responsibilities. You will learn the business the way the CRO learned it: in the field, with the customers, doing the work. This is how the company builds credibility and respect across the sales floor.

If you are a hands-on, field-first sales leader who learns by doing, this onboarding model will feel natural. If you are looking for a corner office and a quarterly review cadence, this is not that seat.

Responsibilities

What You Will Own

Regional Service Revenue and Inspection Base Growth

• Own regional service revenue attainment across the western region
• Drive consistent weekly growth of the inspection contract base
• Partner with service operations to convert inspection findings into repair revenue
• Champion the renewal process as the foundation of recurring regional revenue

Coach the Team in the Field

• Conduct regular field ride-alongs with TSRs across the region
• Deliver real-time, specific feedback that drives consistent improvement
• Quote alongside reps when needed. Work uncovered territory when there is a gap. Do not wait for someone else to handle it
• Build written improvement plans for underperformers with defined milestones
• Develop newer reps with hands-on mentoring and tenured reps with strategic coaching

Build Forecasting and CRM Discipline

• Set and enforce the standard for real-time NetSuite documentation: visits, calls, emails, tasks, and quotes logged the same day
• Run weekly pipeline scrubs, activity reviews, and an honest regional forecast
• Audit TSR activity for quality, not just volume
• Track weekly KPIs per rep and use the data to coach and recognize

Engage Strategic Accounts

• Stay actively engaged on strategic accounts as a direct partner to the TSR
• Conduct regular customer business reviews on-site
• Build relationships with regional and OEM/vendor partners
• Support high-value contract, modernization, and new equipment opportunities alongside the team

Qualifications

What We Are Looking For

Experience

• 7 to 10 years of service-related sales management experience with documented direct-report leadership
• Currently or recently managing 5 or more direct sales reps, with hiring, firing, and performance management experience
• Sales forecasting discipline at the rep and territory level
• CRM proficiency with NetSuite preferred, Salesforce or comparable enterprise platform acceptable

Leadership Profile

• Player-coach mindset. Develops people. Coaches in the field. Leads from the front
• Process-disciplined. Implements and reinforces a defined sales playbook
• Forecast-honest. Produces a defensible regional forecast and builds funnel discipline at the rep level
• Comfortable in a flat, family-business culture with high executive engagement

Sales DNA

• Industrial B2B sales background with credibility on plant floors, refineries, chemical plants, and similar environments
• Service-led selling experience: maintenance contracts, inspections, repair, renewals
• Sells organizationally with a defined process. Not an order-taker
• Comfortable with 60 to 75 percent regional travel. Field warrior, not work-from-home

What Success Looks Like

How Performance Is Measured

• Consistent regional service revenue and inspection contract base growth
• Inspection findings converted into quoted and booked repair revenue at predictable conversion rates
• A defensible weekly forecast rolled up to the executive team
• Stable retention plus net-new account expansion
• A team operating with disciplined CRM hygiene, clean pipeline, and consistent activity standards
• Newer reps progressing through coaching milestones; tenured reps performing at a strategic level

Location and Travel

Where and How You Will Work

Based in Houston preferred (regional headquarters and largest market). Dallas-Fort Worth, Phoenix, and California also considered for the right candidate.

• Field-based with home office. This is not a work-from-home role
• 60 to 75 percent regional travel with frequent overnight stays
• Branch visits, customer business reviews, and field ride-alongs across the western region (Texas, Arizona, California)

Compensation and Benefits

What You Can Expect

• Base salary: $175,000
• On-target earnings (Year 1): $250,000+
• Bonus structure: 30 percent performance bonus plan with accelerators
• Vehicle stipend: $800 per month plus fuel card

Full benefits package included:

• 401(k) plan
• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off and holidays

Our Evaluation Process

How Precision Sales Recruiting Vets Every Candidate

Every candidate presented for this search was evaluated through The PRECISION Method, our proprietary 9-dimension framework for manufacturing and industrial B2B sales professionals. That includes a 15-minute discovery call by phone, a 45-minute structured pre-screen interview over Zoom with role-specific scenarios, and a sales behavioral assessment before any introduction was made to the client.

To learn more about how we run searches, visit our hiring process page.

Search Status

This Search Is in Its Final Stage

No Longer Accepting Applications

Precision Sales Recruiting is now in finalist conversations with the client.

This page remains live as a reference for the active search. A new application will not be reviewed against the open requisition at this stage.

If your background fits a future sales leadership role in manufacturing or industrial services, the most efficient way to stay on our radar is to join the candidate network. Precision Sales Recruiting maps the western region and surrounding territories continuously, and qualified leaders are contacted directly when a matching search opens.

Join the Candidate Network View Other Active Searches

Job Summary

Quick reference

Final Stage

Location

Houston Preferred

DFW, Phoenix, California also considered

Employment Type

Full-Time

Industry

Material Handling and Industrial Services

Experience Required

7 to 10 Years Sales Management

Service-Led Industrial Sales

Compensation

$175K Base, $250K+ OTE

30% bonus with accelerators

Role Type

Player-Coach, Regional Field Leadership

Travel

60 to 75% Regional

Date Posted

May 26, 2026

Applications Closed

Join the Candidate Network

Managed By

Precision Sales Recruiting

A sales-exclusive recruiting firm specializing in manufacturing, industrial B2B, and capital equipment sales talent.

Veteran-Owned Sales-Only 18-Day Avg. Hire 12-Month Guarantee

Precision Sales Recruiting

Hiring for Your Team?

We fill sales roles in 18 days on average. Book a call to discuss your open position.

Book a Client Strategy Call