Alliance/Partner Management, Coaching, Construction, Customer Relationship Management (CRM), Emergency Response, Forecasting, Logistics, Major Accounts, Market Development, Microsoft Word, Negotiation Skills, Pricing, Problem Solving Skills, Rentals, Revenue Growth, Sales, Sales Closing Skills, Sales Operations, Team Lead/Manager, Website Conversion
LOCATION
Orlando, FL
POSTED
1 day ago
Director of Sales
Reports to Chief Commercial Officer
This is not a typical sales role.
We don't just rent equipment, we execute events. From corporate events and festivals to emergency response deployments, our clients trust us because we show up, solve problems, and deliver under pressure. We're looking for a Director of Sales who understands that selling is only half the job; the other half is making sure what you sell actually works in the real world.
What You'll Own
You are responsible for one thing: revenue growth that actually sticks.
That means:
Building and leading a sales team that produces consistently, not occasionally
Personally closing high-value deals and setting the standard for performance
Creating a sales engine that aligns with operations, not fights it
Driving new business while protecting the reputation that got us here
If you've only managed from dashboards, this role will expose you.
What Your Days Will Really Look Like
Reviewing pipeline and holding your team accountable (daily)
Jumping into real deals-not just "reviewing" them
Fixing broken proposals before they hit a client
Working with operations when something sold doesn't quite work
Identifying where we're leaving money on the table-and correcting it
Some days will feel like strategy. Most days will feel like execution.
What Success Looks Like
Your team hits numbers consistently
Deals are cleaner, clearer, and easier for operations to execute
You are personally responsible for key revenue wins
Sales and operations trust each other (this is a big one)
We grow without creating chaos
What You'll Actually Do
Lead, coach, and hold accountable a team of sales professionals
Own forecasting, pipeline health, and conversion rates
Close major accounts and strategic partnerships
Build repeatable sales processes that don't rely on personalities
Work closely with operations to ensure what is sold can be delivered
Improve pricing discipline and margin, not just top-line revenue
Identify and pursue new markets and opportunities
Who You Are
You've led sales teams-but you still like to sell
You've worked in environments where execution matters (events, logistics, rentals, construction, etc.)
You understand that a "won deal" that can't be delivered is actually a loss
You're comfortable holding people accountable-and being held accountable
You don't hide behind CRM reports
You can simplify complexity and make it actionable
What Will Separate You
Experience in tent rental, event services, or a similar execution-heavy industry
A track record of building teams that perform without constant oversight
The ability to balance growth with operational reality
Strong instincts on pricing, deal structure, and negotiation
Compensation
Base salary + performance-based incentives
High upside for high performance
Weekly pay
(We'll be direct about comp in the process-performance matters here)
Benefits
401(k) with match
Medical, dental, vision
Life insurance
Flexible PTO
Final Word
If you're looking for a role where you can "manage a team and build strategy," this isn't it.
If you want to build something, own results, and be part of a company that actually executes, we should talk.