Director of Sales

Director of Sales

Cross Keys Village – The Brethren Home Community (CKV) is seeking a motivated and strategic sales leader who is committed to advancing our mission, vision, and values as a key member of our team. As the Director of Sales at CKV, you’ll be part of acollaborative working environment with the opportunity to make a meaningful impact inthe lives of those we serve.


This opening is for a full-time salaried position.


Who We Are:

As the largest nonprofit, single-site retirement community in Pennsylvania, Cross Keys Village is dedicated to enriching the lives of older adults. It is our vision to be a leading innovator offering older adults a life infused with quality and purpose. We accomplish these goals – and more through our compassionate team of individuals who strive every day to provide the best care and services our community needs.

Job Description:

As the Director of Salesyour scope of responsibilities will include but are not limited to:

• Develop and manage the annual sales and occupancy plan to meet growth and financial goals.
• Analyze market trends, demographics, and competitive data to inform strategy.
• Lead presales and engagement efforts for expansions and new product launches.
• Maintain a data‑driven approach using CRM analytics to monitor pipeline, conversion rates, and performance metrics.
• Track and report key performance indicators for executive leadership and the Board.
• Conduct annual competitor analyses, including pricing, amenities, contract options, and marketing materials.
• Manage the annual sales budget, including staffing, events, and marketing collaboration costs.

Team Leadership

• Supervise, coach, and motivate the retirement counselor team to achieve occupancy goals.
• Serve as a part‑time selling director to support team efforts.
• Foster a culture of accountability, continuous learning, and mission alignment.
• Conduct regular one‑on‑one meetings, trainings, role‑playing sessions, and pipeline reviews.
• Partner with Human Resources on recruiting, onboarding, and developing high‑performing sales professionals.

Prospect Experience & Sales Operations

• Oversee all stages of the prospect journey—from inquiry to move‑in.
• Ensure consistent, accurate use of CRM for lead tracking and reporting.
• Monitor and refine sales processes to improve efficiency and conversion.
• Model a consultative, relationship‑based sales approach grounded in trust and education.
• Collaborate with internal departments to ensure seamless move‑ins and transitions.

Marketing & Communications Collaboration

• Partner with the Director of Strategic Communications and Brand Management to align messaging, campaigns, and outreach.
• Support marketing efforts, events, and lead‑generation activities.
• Assist with content development for the website, blog, social media, and internal communications related to residential living.
• Organize and oversee sales‑focused events, ensuring effective follow‑up and prospect engagement.

Product & Design Oversight

• Review annual renovation scopes for residential styles to align with market expectations.
• Maintain and update design room finish selections to ensure they remain current and on trend.

Community Engagement

• Represent CKV at community events, presentations, and networking opportunities to increase awareness and referrals.

Required Qualifications:

• Bachelor’s degree in Marketing, Health Management, Business Administration, or a related field.
• Strong technical, analytical, communication, and long‑range planning skills.
• Understanding of senior living, healthcare, and/or nonprofit management.
• Proficiency with CRM systems, data‑driven sales management, and mass‑email platforms.

As a team member at Cross Keys Village, you will be provided with many benefits such as a positive work environment and comprehensive training opportunities. Our large campus also offers you excellent dining options, access to community events and much more.

If you want to become a part of our unique and friendly team, apply to be the Director of Sales with Cross Keys Village today!