Director of Sales

The Director of Sales works to maximize sales occupancy and rates in conjunction with hotel operations to increase profits by increasing room sales and generating business through aggressive sales efforts. 

Core Responsibilities:

·         Solicit guest rooms, groups, meetings, banquet, and catering sales business, and receive and answer all inquiries relating to the sales department.

·        Flexible and adaptable to produce and service sales business in a variety of areas including and not limited to group, consortia, business, corporate, catering, travel, etc.

·        Do business sites, create contracts, execute events.

·        Conduct a successful, aggressive solicitation process involving outside sales calls, inside appointments, telephone calls, individual letter and direct mail. As a proactive sales manager, 80% (eighty) of time should be spent in active sales solicitation.

• Assist the General Manager in the preparation of the annual marketing plan, including the action plans covering assigned market segments.
• Send proposals on all leads which fit the profile of the property and actively follow through to convert from proposal to definite status. Proposals and confirmations should be sent to clients immediately upon holding space.
• Clearly outline on booking sheets client’s room block requirements, suite requirements, meeting and banquet space requirement so the accurate facilities may be reserved.
• Obtain, document and route all necessary information on definite groups, including billing information, credit application, rooming list and VIP arrangements. Details on meeting arrangements, menus, audio-visual arrangements, etc., should be documented and passed on to catering manager for follow up.
• Responsible for maintaining a sales quota as assigned by the General Manager and Ownership.
• Maintain total and complete sensitivity to customer satisfaction and guests’ needs.

·        Communicate with Front Office, Housekeeping and Engineering Departments regarding guest rooms, requests, service needs and maintenance requests/needs.

• Responsible for preparing and providing the General Manager with weekly sales call reports and weekly itineraries of planned sales calls to potential customers.
• Practice a culture of guest service in all you do; promote courtesy, good will and a positive attitude in each and every encounter. Ensure staff provides cheerful smart service daily.
• Ensure guest satisfaction, follow up on guest feedback.
• Lead and work in a positive work environment, fostering a culture of integrity, collaboration, and service.
• Able to follow property safety and security procedures.
• Perform other tasks any reasonable requests as assigned or directed.
• Assist the General Manager on special projects as assigned.

Knowledge, Skills, and Competencies:

·        Prior experience in Sales role, demonstrating success and ability to sell and service events.

·        Strong business communication and presentation skills, both verbal and written
Talk and listen to clients, demonstrating excellent sales skills by knowing and selling product in a professional and courteous manner

·        Ability to work in a high demand, sometimes high pressure environment

·        Experience in public speaking

·        High work ethic and self-initiative

·        Strong computer skills in Microsoft Suite

·        Some travel is required

·        Regular attendance according to established guidelines

·        May be required to work varying schedules to reflect the business needs of the property

Must possess basic computational ability

Focus and maintain attention to multiple tasks, and complete work assignments on time despite frequent interruptions

Ability to maintain excellent relationships with staff and maintain staff and guest confidentiality at all times

Ability to participate in, and at times lead departmental and/or hotel team meetings

Physical Requirements:

·        Sit, stand and walk for varying lengths of time

·        Lift approximately ten (15) pounds

·        Excellent communication skills, both written and verbal

·        Grasping, writing, standing, sitting, walking, repetitive motions, pulling, pushing, listening and hearing ability and visual ability

·        Must have finger dexterity to be able to operate office equipment such as computers, printers, multi-line phone, filing cabinets, photocopiers and other office equipment as needed

·        Able to manage multiple projects, meet tight deadlines and work calmly under pressure

·        Know and be able to administer first aid

·        Direct evacuations in an emergency

·        This job description is not an exhaustive list of all job functions that are required of an employee in this position. Therefore, other duties may be asked of an employee in this position from time to time.

Minimum Qualifications:

·        Hospitality, business or similar degree or equivalent work experience

·        Four years of sales experience, at least one in a supervisory/leadership role

·        Hospitality sales experience strongly preferred

·        Proficient with Microsoft Office Suite or related software

·        Knowledge of hotel systems preferred

·        Excellent communication skills

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