Director of Sales & Marketing (Midwest Region)
Display Supply & Lightning
Itasca, IL
Job Opening: Director of Sales & Marketing (Midwest Region)
Company: Display Supply & Lighting, Inc. (DS&L)
Location: Itasca, IL (Hybrid / Regional Travel Required)
Reports To: President
About Display Supply & Lighting, Inc.
For over 47 years, Display Supply & Lighting, Inc. has been a leader in providing innovative lighting solutions, supply items, and logistics services to the trade show, corporate office, and retail display industries. We pride ourselves on technical expertise, high-quality products, and a commitment to helping our clients "stand out in the crowd."
The Role
We are seeking a high-energy, strategic, and results-driven Director of Sales & Marketing to lead our growth efforts within the Midwest Region. This is a dual-focus leadership role: you will be the architect of our regional sales strategy while simultaneously overseeing marketing initiatives that align with our brand's reputation for excellence.
The ideal candidate possesses a deep understanding of the lighting or trade show industries and has a proven track record of managing long-cycle B2B relationships.
Key Responsibilities
Sales Leadership (Midwest Focus)
Regional Growth: Develop and execute a comprehensive sales plan to expand DS&L's footprint across Illinois and the broader Midwest.
Account Management: Cultivate and maintain senior-level relationships with key exhibit houses, retail designers, and corporate partners.
Revenue Optimization: Identify new market opportunities and vertical segments to diversify the company's revenue streams.
Technical Consultation: Work closely with clients to provide custom lighting and supply solutions tailored to their specific project needs.
Marketing Strategy
Brand Stewardship: Oversee the creation of marketing collateral, digital content, and trade show presence to ensure a consistent, premium brand message.
Lead Generation: Implement data-driven marketing campaigns to feed the sales pipeline.
Product Launch: Collaborate with the operations and product teams to bring new lighting technologies to market with high impact.
Qualifications
Experience: 7–10+ years of progressive experience in B2B Sales and Marketing, preferably within the lighting, trade show, or architectural supply industries.
Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
Leadership: Proven ability to lead by example, influence stakeholders, and manage complex negotiations.
Communication: Exceptional presentation skills and the ability to translate technical product features into value-based client benefits.
Regional Knowledge: Strong existing network within the Midwest business community.
Why Join DS&L?
Competitive salary and performance-based bonus structure.
Comprehensive benefits package (Health, Dental, Vision, 401k).
A collaborative, family-oriented company culture with the resources of a national industry leader.
Opportunity to work at the forefront of LED and lighting technology innovation.
How to Apply
Interested candidates should submit a resume and a brief cover letter outlining their experience in the Midwest B2B market to resumes@dslgroup.com.
Display Supply & Lighting, Inc. is an Equal Opportunity Employer.