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Director of Sales (Marketing Director)

Liora Henderson

Henderson, Nevada

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JOB DETAILS
SKILLS
Analysis Skills, Communication Skills, Community Relations, Competitive Analysis/Strategy, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer Support/Service, Direct Sales, Documentation, HIV/AIDS (Acquired Immune Deficiency Syndrome), Healthcare, Hepatitis B, Hepatitis C, Infectious Diseases, Lead Management, Leadership, Marketing, Marketing Plan, Marketing Software, Marketing Strategy, Meet Sales Quota, Microsoft Office, Multitasking, Organizational Skills, People Management, Physical Demands, Problem Solving Skills, Public/Media/Press/Analyst Relations, Real Estate, Revenue Growth, Safety Compliance, Safety Process, Sales, Sales Closing Skills, Sales Strategy, Team Player, Viruses, Willing to Travel
LOCATION
Henderson, Nevada
POSTED
16 days ago

Sales Director

Join Our Team and Help Seniors Thrive!


Are you a relationship-builder with a passion for helping older adults find the perfect place to call home? We are seeking a dynamic, energetic, and results-driven Sales Director to join our Independent Living community and partner alongside our current Sales Director to drive occupancy, build meaningful connections, and create exceptional experiences for prospective residents and their families.


This is an exciting opportunity for a sales professional who enjoys working collaboratively while making a real difference in the lives of seniors.


What You'll Do


  • Partner with the current Sales Director to achieve occupancy and revenue goals.
  • Build and maintain relationships with prospective residents, families, referral sources, and local organizations.
  • Conduct community tours and provide personalized follow-up throughout the sales process.
  • Assist with lead management, inquiry response, and CRM documentation.
  • Coordinate and participate in marketing events, community outreach initiatives, and networking opportunities.
  • Collaborate with operational leaders to ensure a seamless move-in experience for new residents.
  • Help develop and execute creative sales and marketing strategies to maximize occupancy.
  • Represent the community professionally and enthusiastically both inside and outside the community.


What We're Looking For


  • Previous sales experience, preferably in senior living, hospitality, healthcare, real estate, or a related service industry.
  • Excellent communication and relationship-building skills.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Self-motivated, goal-oriented, and driven to achieve results.
  • Experience with CRM systems is a plus.
  • Ability to work occasional evenings and weekends for events and community activities.
  • A genuine passion for serving seniors and their families.


Why You'll Love Working With Us


  • Competitive base salary plus commission opportunities.
  • Comprehensive benefits package.
  • Paid time off and holidays.
  • Supportive and collaborative team environment.
  • The chance to make a meaningful impact in the lives of older adults every day.


If you're ready to combine your sales talents with a purpose-driven career, we'd love to hear from you. Apply today and become part of a team dedicated to helping seniors live their best lives.



Liora at Henderson is a vibrant Independent Living community nestled in the heart of Henderson, Nevada. Recently welcomed into the AgeWell Senior Living family, Liora at Henderson is entering an exciting new chapter—one focused on people, purpose, and possibility.


At Liora, we believe work should be more than a job. It should be a place where you feel valued, supported, and proud of the difference you make each day. Our residents choose Independent Living for freedom and connection, and our team plays a vital role in creating a warm, engaging, and worry-free lifestyle for them.


Why Work at Liora at Henderson?

  • Be part of a newly managed community with fresh energy and opportunity
  • Support residents in an Independent Living setting—relationship-focused, hospitality-driven
  • Join AgeWell Senior Living, a growing senior living organization committed to integrity, teamwork, and excellence
  • Work with a collaborative leadership team that values your voice and growth
  • Competitive pay, benefits, and opportunities for professional development (role-dependent)


If that's not reason enough, as a certified Great Place to Work for 9 years in a row, we proudly offer eligible team members:

  • Medical, Dental and Vision benefits
  • Company-paid Life Insurance and Voluntary Disability
  • Generous Paid Time Off (PTO) Plan
  • 401(k) Retirement Savings Plan with company match


Whether you’re passionate about hospitality, resident services, dining, maintenance, or leadership, Liora at Henderson offers a place where your skills and compassion can truly shine.


Come grow with us and be part of something meaningful—where people matter, and your work makes a difference every day.


Liora at Henderson is proudly managed by AgeWell Senior Living and is an Equal Opportunity Employer.

About this Role:

The Marketing Director/Director of Community Relations is responsible for direct sales, meeting pre-lease goals and targets, achieving maximum occupancy and total revenue potential of the Community by attracting qualified prospects and converting those prospects into Residents. Responsibilities include management of the department reporting as well as the execution of the marketing plan.

Essential Functions:

  • Responsible for Community outreach and education activities for creating referrals.
  • Specific goals include but are not limited to:
  • Two internal group presentations per month
  • Two external group presentations per month
  • Two targeted group mailings per month
  • Ten meetings with potential new referrers per week
  • One fax bomb per month to key referral sources
  • Fifteen telephone calls per day
  • Five referrals received per week
  • Coordinates outreach meetings for other key staff including General Manager,Residency Counselor, and Relocation Specialist.
  • Provides direct sales back-up for Community Residency Counselor, answeringtelephone inquiries, scheduling visits, conducting tours and closing sales as neededwhen Community Residency Counselor is not available.
  • Knows and consistently uses a customer-oriented selling approach.
  • Provides alternate weekend coverage.
  • Participates with Residency Counselor and Relocation Specialist on development ofeffective sales and marketing plans drawing on information from analysis of thecompetitive environment.
  • Updates key competitor evaluation and price surveys semi-annually.
  • Compliance and Safety
  • Follows all emergency procedures
  • Understands all safety practices and procedures.

Communication:

  • Exhibits excellent customer service and public relations skills.
  • Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
  • Displays patience, tact, enthusiasm and a cheerful disposition.
  • Promotes the Community in a positive manner and effectively communicatesSolutions Advisor Managed Community values to Residents, families, visitors, andAssociates.
  • Excellent customer service and public relations skills.
  • Cheerful personality.
  • Keen desire to serve seniors.
  • Five years sales/marketing experience with a proven track record.
  • Effective problem-solving skills.
  • Creative approach to goals and problems.
  • Experience working with seniors.
  • Demonstrates proficiency in Microsoft Office and other marketing-related software.
  • Proven record of identifying and developing professional referral sources.
  • Physical Requirements
  • Spends at least 30% of time on travel to referral sources in market area.

Miscellaneous

  • May spend as much as 30% of time on travel to referral sources in market area.
  • May be required to work weekends and holidays as assigned.
  • May be required to work on shifts other than the one for which hired.
  • Subject to exposure to infectious waste, diseases, conditions, etc., including HIV,AIDS, and Hepatitis B and C viruses.
  • Could be subject to hostile and emotionally upset Residents due to mental status.
  • Background, criminal, and drug tests may be required.
  • May be asked to submit to random drug test during employment.
  • May have their picture taken and image used in social media or community advertising.
  • May be video recorded from devices installed by families in residents’ apartments.

About the Company

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Liora Henderson