Director of Sales & Marketing – Island H2O Water Park
Kissimmee, FL | Full-Time
Competitive Salary + Bonus | Full Benefits Package
NDM Hospitality Services is seeking a dynamic, results-driven Director of Sales & Marketing to lead revenue growth and brand expansion for Island H2O Water Park, one of Central Florida's most innovative and technology-driven water park experiences.
This is a high-impact leadership role for a strategic thinker who thrives on driving attendance, season pass tickets, increasing per-cap spending, and building creative marketing campaigns that resonate with today's experience-driven consumer.
Compensation & Benefits
- Salary: $90,000 – $140,000/year + performance-based bonuses
- Comprehensive benefits: Medical, Dental, Vision, Life Insurance
- 401(k) with company match
- Paid Time Off (PTO) + Holidays
- Short-term disability coverage
About Island H2O Water Park & NDM Hospitality
Island H2O Water Park delivers a next-generation guest experience, blending thrilling attractions with immersive technology, music, and social media integration. Located in the heart of Kissimmee's tourism corridor, the park serves both local and international visitors.
NDM Hospitality is a fast-growing, family-owned company redefining hospitality through innovative experiences across resorts, attractions, and entertainment. We are building scalable, recognizable brands with a strong focus on guest experience and revenue performance.
Position Overview
The Director of Sales & Marketing is responsible for driving total park revenue, attendance, and brand awareness through integrated sales strategies and innovative marketing initiatives.
This role oversees all sales channels and marketing efforts, including group sales, partnerships, digital marketing, promotions, and local market engagement. You will lead the strategy and execution of campaigns that increase visitation, season pass sales, and in-park spending.
Key Responsibilities
Sales Leadership & Revenue Growth
- Develop and execute strategies to grow group sales, corporate events, youth programs, and tour operator partnerships
- Drive season pass and ticket sales through targeted promotions and partnerships
- Build relationships with hotels, DMOs, travel agencies, and local businesses to increase visitation
- Identify and secure new revenue streams, including sponsorships and packaged experiences
- Oversee pricing strategies, promotions, and sales forecasting to maximize revenue
Marketing Strategy & Brand Development
- Lead the development and execution of integrated marketing campaigns (digital, social, email, influencer, and traditional media)
- Strengthen Island H2O's brand positioning as a must-visit attraction in Central Florida
- Oversee content strategy, advertising, and promotional calendars
- Analyze campaign performance and optimize based on ROI and guest insights
- Manage agency partners, media buying, and creative direction
Digital & Performance Marketing
- Drive online ticket sales and conversion optimization
- Oversee SEO/SEM, paid social, and retargeting strategies
- Utilize data analytics to improve customer acquisition and retention
- Enhance CRM and email marketing strategies for repeat visitation
Leadership & Team Development
- Build and lead a high-performing sales and marketing team
- Establish clear KPIs tied to attendance, revenue, and ROI
- Manage departmental budgets and ensure efficient allocation of resources
- Foster a culture of innovation, accountability, and performance
Qualifications
- 5+ years of leadership experience in sales and/or marketing, preferably in attractions, theme parks, hospitality, or entertainment
- Proven track record of driving revenue growth and attendance
- Strong understanding of digital marketing, brand strategy, and sales channels
- Experience with tourism sales, group sales, and partnerships
- Analytical mindset with the ability to translate data into actionable strategies
- Excellent communication, leadership, and organizational skills
- Proficiency in Microsoft Office (Excel, Word); CRM and marketing platforms a plus
- Bachelor's degree preferred (Marketing, Business, Hospitality, or related field)
What We're Looking For
- A competitive, growth-oriented leader who thrives in a fast-paced environment
- A balance of creative marketing vision and sales execution
- Someone who can think strategically while driving day-to-day results
- Passion for guest experience, entertainment, and the attractions industry
NDM Hospitality is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status.
NDM Hospitality is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws
Job Posted by ApplicantPro