Director of Sales- Hotel Tristen, Pensacola, FL

Join us for an exciting new hotel opening in early summer: Hotel Tristan in Pensacola, Florida. This is a unique opportunity to be part of the pre-opening team, build the foundation of the operation, and play a key role in bringing the guest experience to life.

Hotel Tristan is a boutique lifestyle hotel located in the East Garden District of Pensacola, Florida, designed to blend the city’s historic character with modern hospitality. Inspired by the legacy of explorer Tristan de Luna, the property will offer an elevated guest experience centered around leisure travel, events, and destination-driven stays in a walkable downtown setting. The hotel will feature 121 guest rooms, positioning it as a key addition to Pensacola’s growing hospitality and tourism landscape.

www.hoteltristan.com

Director of Sales- Hotel Tristen

Located: Pensacola, FL 32502

Full-Time, Exempt

Reports To: General Manager

Salary: $75,000-90,000 annual + Bonus Eligibility 

Position Summary

The Director of Sales is responsible for driving total hotel revenue through strategic leadership of sales, marketing, and market positioning efforts across all business segments, including group, transient, and catering/event.

This role partners closely with Revenue Management and Marketing to optimize pricing, distribution, and demand generation, ensuring alignment with budget, forecast, and targeted business mix. The Director of Sales plays a key role in positioning the hotel within the local market, building strong client relationships, and delivering consistent commercial performance.

This is a highly visible leadership role requiring both strategic thinking and hands-on execution. The ideal candidate brings strong hospitality sales experience, operates effectively in a fast-paced environment, and has a proven ability to drive revenue growth and market share.

Key Responsibilities

• Lead development and execution of the Annual Sales & Marketing Plan aligned with revenue goals and market opportunities
• Drive total hotel revenue through strategic management of group, transient, and catering/event segments
• Develop and implement sales strategies that increase awareness, demand, and market share
• Partner with the General Manager on budgeting, forecasting, and financial planning
• Analyze competitive data, demand trends, and market conditions to inform pricing and business mix strategies
• Direct and manage all sales activities to ensure achievement of revenue targets and performance goals
• Prepare and deliver monthly forecasts, reports, and performance insights
• Build and maintain strong relationships with key clients, accounts, and community partners
• Represent the hotel in the local market through networking, events, and industry engagement
• Collaborate with Operations to ensure seamless execution of group and event business
• Maintain accurate data and reporting within CRM, PMS, and revenue systems
• Lead, coach, and develop the sales team, fostering accountability and performance
• Maintain a visible presence within the hotel to support team members and client relationships
• Perform other duties as assigned to support business needs

Qualifications

• Minimum of 3-5 years of hotel sales experience required; prior Director of Sales experience preferred
• Strong understanding of hotel revenue drivers, segmentation, and commercial strategy
• Knowledge of travel industry trends, local market dynamics, and economic factors
• Proven ability to prospect, negotiate, and close new business
• Demonstrated success in developing and delivering sales presentations and proposals
• Ability to operate effectively in a fast-paced environment and make sound decisions quickly
• Strong organizational and time management skills
• Excellent communication, leadership, and interpersonal skills
• Ability to build and maintain strong business relationships
• Proficiency in hotel systems, including CRM, PMS, and revenue management tools

Core Competencies

• Commercial strategy and revenue optimization
• Market analysis and demand generation
• Relationship management and business development
• Strategic thinking with strong operational execution
• Leadership, coaching, and team development
• Communication and stakeholder management

Physical Requirements & Work Environment

This role is primarily on-property and requires regular interaction with team members, clients, and guests.

The position may involve:

• Standing and moving throughout the hotel for extended periods
• Frequent interaction in guest-facing environments
• Occasional lifting of up to 25 pounds
• Participation in meetings, events, and on-site client interactions
• Schedule Requirements
• Flexible schedule required to meet business needs
• Availability for evenings, weekends, and events as needed

Compensation

• Salary Range: $75,000-90,000 annual
• Bonus eligibility tied to revenue performance metrics

Benefits

Eligible team members may participate in:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Flexible spending accounts
• Life and AD&D insurance
• Short- and long-term disability
• Employee assistance program
• Hotel employee discount program

About Us

At Tandem Hospitality Group, we believe great hospitality starts with great people. Our philosophy, "pedal together, win together", guides how we lead, collaborate, and succeed as a team.

We are a hospitality management company focused on boutique hotels and chef-driven restaurants, with a hands-on, operator-led approach. Our leaders partner closely with their teams to drive performance, elevate the guest experience, and build strong, sustainable operations.

Our culture is rooted in ownership, accountability, and transparency. We empower leaders to think like business owners, lead with intention, and create environments where teams can grow, perform, and stay connected to a shared vision.

Equal Opportunity Employer Statement

Tandem Hospitality Group is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any protected status under applicable law.