Director of Sales: Gable House

CFS Senior Holdings, LLC seeks a strategic and relationship-driven Director of Sales to lead occupancy growth, community outreach, and sales initiatives for Gable House, a premier Senior Living community offering Assisted Living and Memory Care services. This leadership role will develop and execute comprehensive sales strategies designed to achieve and exceed occupancy goals while delivering an exceptional experience for prospective residents and their families. The ideal candidate is a compassionate communicator, results-oriented sales professional, and collaborative leader who can build meaningful connections, foster community partnerships, and guide families through important life transitions with empathy and professionalism. In this high-impact leadership role, you’ll drive sales performance, strengthen referral relationships, inspire confidence in our community, and help shape the future of senior living experiences.

Why You’ll Love Us

• Mission-Driven Culture - At CFS Senior Holdings, LLC, people come first. You’ll be part of an organization that values compassion, hospitality, and purpose-driven work, where your efforts directly support seniors and families during meaningful stages of life.
• Purpose with Impact - Every relationship you build matters. You’ll help individuals and families navigate important decisions while contributing to a community that prioritizes dignity, connection, and quality of life for every resident.
• Collaboration & Connection - You’ll join a team that values teamwork, communication, and shared success. You’ll collaborate closely with operational leaders, healthcare professionals, and community partners to create exceptional experiences for residents and families.
• Leadership & Growth Opportunities - We invest in strong leaders. You’ll have opportunities to grow professionally, influence strategic occupancy initiatives, mentor others, and contribute to organizational success in a visible and impactful role.
• Supportive & Forward-Thinking Environment - You’ll be part of a culture that embraces innovation, relationship-building, and continuous improvement. From professional development opportunities to organizational support, you’ll have the tools and resources needed to thrive.

Why We’ll Love You

• You bring strategic sales expertise, developing and executing occupancy growth strategies that strengthen community success and resident engagement.
• You demonstrate flexibility and adaptability, responding effectively to changing priorities, market trends, and the unique needs of prospective residents and families.
• You thrive as a results-oriented professional, balancing multiple priorities while maintaining attention to detail and consistently achieving performance goals.
• You lead with compassion and professionalism, guiding seniors and families through important decisions with empathy, trust, and confidence.
• You cultivate strong relationships, building meaningful partnerships with referral sources, healthcare professionals, and community organizations.
• You provide operational excellence, ensuring accurate documentation, smooth move-in coordination, and compliance with admissions processes and regulations.
• You bring resourcefulness and innovation, leveraging CRM systems, marketing initiatives, and community outreach strategies to strengthen occupancy and visibility.
• You are mission-driven, leading with integrity, accountability, and a commitment to enhancing the lives of seniors and the communities we serve.

If you’re ready to bring your sales expertise to a mission that truly matters, we’d love to meet you.

Apply today and help us grow our community, build meaningful relationships, and make a lasting impact in the lives of seniors and their families!

Sales & Marketing

• Develop and execute comprehensive sales strategies to achieve monthly, quarterly, and annual occupancy goals
• Generate and nurture qualified leads through various channels including referral networks, community outreach, and digital marketing
• Accurately complete and execute contractual documentation
• Conduct professional tours of the community for prospective residents and their families
• Maintain detailed records of all prospect interactions in CRM system
• Complete market analysis annually
• Ensures the accurate and timely completion of all admission documentation - including coordination with the resident, responsible party, family member, or designated power of attorney. Responsible for the preparation, organization, and ongoing maintenance of admission packets.

Relationship Management

• Build and maintain relationships with healthcare professionals, social workers, and community organizations
• Develop and maintain relationships with referral sources and community partners
• Serve as the primary contact for prospective residents and their families throughout the sales process
• Partner with internal teams to ensure smooth move-ins and resident satisfaction
• Participate in local networking events and industry associations

Operations & Administration

• Partner with team members across the community to foster a culture of hospitality
• Communicate sales trends, move ins, and assessments on a daily basis
• Track and analyze sales metrics, preparing regular reports on occupancy, lead generation, and conversion rates
• Collaborate with corporate marketing team on promotional materials and campaigns
• Ensure compliance with all state regulations regarding resident admissions
• Participate in weekly sales meetings and monthly operational reviews
• Abides by the company Always Behaviors
• All other duties as assigned and appropriate for the position.

Education:  Bachelor’s degree in applicable field of study such as business or marketing.

Experience:  5+ years of sales experience, with at least 3 years in senior living or healthcare preferred

Required Qualifications

• Proven track record of achieving sales targets and growing occupancy
• Strong understanding of senior living industry regulations and best practices
• Excellent communication and presentation skills
• Proficiency in CRM software and Microsoft Office Suite
• Valid driver's license and reliable transportation

Personal Qualities

• Exceptional interpersonal skills with ability to build trust with seniors and families
• Empathetic and patient approach to working with elderly population
• Strong ethical standards and decision-making abilities
• Results-driven with excellent time management skills
• Ability to work flexible hours including some evenings and weekends