Director of Sales

About Arvum Senior Living

At Arvum Senior Living, we proudly serve seniors through Assisted Living and Memory Care communities across eight states throughout the Gulf Coast and Midwest regions. Guided by our Pillars of Excellence, Arvum creates purpose-driven communities where residents receive compassionate care and Team Members experience meaningful careers, strong culture, and opportunities for continued growth.

As part of one of the largest senior living organizations in the country, Arvum communities have earned Great Place to Work® certifications from 2022–2026. We are committed to investing in our people through leadership development, training, and career advancement opportunities that empower our Team Members to thrive personally and professionally.

Position Summary

The Director of Sales (DOS) is responsible for leading the community’s sales and occupancy growth strategy through direct selling, relationship development, and strategic lead management. This role serves as the driving force behind census development by building meaningful relationships with prospective residents, families, and referral partners while guiding leads through the decision-making process.

The ideal candidate is a motivated, competitive, and relationship-focused sales professional who thrives in a performance-driven environment. The DOS must be highly organized, goal-oriented, and energized by achieving occupancy targets, driving revenue growth, and creating urgency that leads to move-ins.

This is a true pay-for-performance role designed for a sales leader who takes ownership of results, embraces accountability, and is motivated by uncapped earning potential tied directly to occupancy growth and sales success.

Essential Duties and Responsibilities

Position Highlights

• Expected move-in goal of approximately 4 move-ins per month
• Opportunity to directly influence census growth and community success
• Competitive base salary plus performance-based commissions and bonuses
• Highly visible leadership role partnering closely with the Executive Director

Sales & Occupancy Growth

• Manage the full sales cycle from initial inquiry through move-in.
• Respond to and manage all leads generated through advertising, outreach, referrals, networking, and community engagement efforts.
• Build strong relationships with prospective residents and families through consistent communication and follow-up.
• Execute all aspects of the community sales process including discovery, overcoming objections, relationship building, and closing techniques.
• Conduct professional and emotionally engaging community tours that inspire confidence and urgency.
• Maintain accurate lead tracking and sales activity documentation within the CRM system.
• Pull and analyze sales reports including lead volume, conversion metrics, occupancy trends, and move-in activity.
• Collaborate with the Executive Director and operational leaders to develop occupancy strategies and achieve census goals.
• Conduct weekly strategy meetings with leadership regarding occupancy performance and sales opportunities.
• Maintain tour readiness and ensure model rooms and common areas present well for prospective residents and families.
• Plan and execute community sales events designed to generate qualified leads and increase visibility.

Market Awareness & Revenue Optimization

• Conduct competitive market analysis and maintain awareness of local senior living trends and competitor activity.
• Identify opportunities to improve occupancy, lead generation, and conversion performance.
• Utilize pricing strategies, incentives, and inventory management tools to maximize revenue and occupancy growth.
• Analyze sales metrics and provide recommendations to improve business operations and community performance.
• Maintain strong understanding of the local market and referral landscape.

External Business Development

• Develop and maintain strong referral relationships with hospitals, physicians, rehab facilities, skilled nursing communities, home health agencies, and local organizations.
• Conduct regular outreach efforts to expand professional referral networks.
• Plan and execute presentations, networking opportunities, and community outreach initiatives.
• Properly document referral development efforts and networking activities within the CRM system.

Marketing & Event Planning

• Coordinate marketing initiatives that support occupancy growth
• Plan and execute lead-generating events, educational programs, and community engagement activities
• Partner with community leadership to maximize visibility and market presence

Move-In Coordination

• Guide residents and families through the move-in process
• Coordinate with operational and clinical teams to ensure a seamless resident transition
• Ensure all required documentation and assessments are completed prior to move-in

Leadership & Professionalism

• Participate actively in leadership meetings, trainings, and community initiatives.
• Maintain professionalism, integrity, and strong representation of the Arvum Senior Living brand.
• Stay current on senior living industry trends, sales strategies, and professional development opportunities.
• Support a culture of accountability, collaboration, and performance excellence.
• Perform additional duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum of two (2) years of sales or marketing experience in senior living preferred.
• Proven ability to build relationships and convert leads into move-ins.
• Experience working within CRM systems and managing sales pipelines.
• Strong communication, presentation, and organizational skills.
• Proficient in Microsoft Office including Word, Excel, Outlook, and PowerPoint.
• Ability to work independently while managing multiple priorities in a fast-paced environment.
• Strong sense of urgency, accountability, and customer service.

Compensation Summary

Arvum Senior Living is a performance-driven organization, and the Director of Sales role is designed for a motivated sales professional who thrives in a results-based environment.

Base Compensation

A competitive base salary that provides stability while leading occupancy growth initiatives and sales strategy for the community.

Incentive & Commission Structure

This is a true pay-for-performance role. Directors of Sales have the opportunity to significantly increase their earnings through uncapped commission and bonus opportunities tied directly to occupancy growth, move-ins, and sales performance.

Ideal Candidate Profile

We are seeking a sales leader who is:

• Competitive and goal-oriented
• Motivated by results and accountability
• Passionate about relationship-building and closing sales
• Energized by occupancy growth and performance metrics
• Driven to maximize earning potential through strong execution and consistency

High-performing Directors of Sales regularly exceed expected earnings through sustained sales success and occupancy growth.

Why Join Us

Discovery Senior Living Earned Coveted Great Place to Work Certification for 2025-2026!

A large part of what makes Discovery different from other companies in this industry is our willingness to embrace change. At Discovery Senior Living, we are constantly challenging how we are doing things to ensure the lifestyle we are offering our residents is absolutely the greatest value proposition in the marketplace. It’s just as important to us that the environment and culture for our team members are constantly refreshed. In addition, embracing and even encouraging change brings a never-ending supply of new energy to our business and our culture. That energy translates to other far-reaching positive impacts on our residents as well as our team members.

Find out what makes working at Discovery unique in the world of senior living. Discover Your Purpose!

Our Culture & Values

So often, what brings people together is deeply rooted in who we are and what we stand for. And at Discovery Senior Living, we’re unified by certain, core values, which we call our “Pillars of Excellence.” They make up the fabric of our company, and include TEAMWORK, INTEGRITY, PERFORMANCE, ACCOUNTABILITY, COMPASSION, HARD WORK and CREATIVITY.

Individually, they are our virtues, and together, they make up a roadmap which helps us foster innovation and success.

Benefits You’ll Enjoy

For eligible employees, we offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.

Regulatory Compliance & Background Screening

Discovery Senior Living complies with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility. Employment may be contingent upon successful completion of state-mandated and/or federally required background screenings, which may include criminal history checks, fingerprint-based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access.

Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state-specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. These measures support regulatory compliance and help maintain a safe, secure environment for residents, families, and team members.

Employment in Florida is contingent upon completion of a Level 2 background screening in accordance with Florida AHCA requirements. Applicants will be required to complete fingerprinting and background screening through the AHCA Clearinghouse. For more information, please visit: https://info.flclearinghouse.com.