Director of Sales And Marketing

Ou client is one of the largest and most iconic performance driving schools in the world, operating a 450+ acre purpose-built facility in Chandler, Arizona.Originally founded in 1968, they blend a deep motorsports legacy with a modern, experience-driven brand centered around high-performance driving, automotive enthusiasm, and unforgettable customer experiences.Today, the company serves a diverse customer base including:Automotive enthusiasts and aspiring racers Corporate groups and experiential event clientsOEM partners, including its role as the Official Driving School of Dodge SRTGovernment and specialty training organizationsAutomotive clubs, sponsors, and enthusiast communitiesWith continued investment, evolving partnerships, and expanded programming, the company is positioned as a premium experiential brand and destination, not simply a driving school.The OpportunityThe company is seeking a hands‑on director of sales and marketing to lead its next phase of commercial growth, customer acquisition, and brand evolution.This leader will be responsible for increasing class enrollment, driving revenue growth, expanding brand awareness, and building a more aligned, performance‑driven commercial organization.This is a highly visible leadership role within a growing entrepreneurial business. The ideal candidate is equally comfortable building strategy, collaborating across teams, and rolling up their sleeves to execute initiatives that drive growth.The company is not a large corporate marketing organization. It is a passionate, evolving business with significant opportunity. Success in this role will require grit, adaptability, creativity, and a willingness to wear multiple hats while helping elevate every aspect of the customer experience.Key PrioritiesIncreasing enrollment and maximizing utilization across programs and experiencesBuilding and executing an integrated annual sales and marketing plan tied to measurable growth objectivesExpanding corporate events, sponsorships, partnerships, and experiential revenue streamsIncreasing brand awareness and market relevance following the company's rebrandStrengthening alignment across sales, marketing, operations, and leadershipEnhancing the customer experience to drive repeat business, referrals, and long‑term loyaltyThis leader will help shape how customers experience the brand, creating an unmatched destination for drivers, automotive enthusiasts, and customers seeking memorable high‑performance experiences.Core ResponsibilitiesSALES LEADERSHIP & REVENUE GROWTHLead the company's commercial growth strategy with accountability for revenue generation, utilization, and customer acquisitionDevelop and execute sales strategies and promotional initiatives that increase enrollment and improve occupancy across programsOptimize inbound sales processes while identifying opportunities for outbound business development and partnership growthBuild accountability and visibility into pipeline activity, conversion metrics, forecasting, and performance reportingPartner with leadership on pricing strategy, promotional calendars, target audiences, and revenue objectivesSupport growth across corporate events, sponsorships, dealer relationships, track rentals, and experiential partnershipsMARKETING LEADERSHIP & BRAND DEVELOPMENTLead the marketing function across digital, content, social media, PR, partnerships, and experiential activationsOwn and evolve the company's brand positioning, voice, and market presence to increase awareness and demandDevelop integrated campaigns that drive customer acquisition, engagement, conversion, and repeat businessExpand brand reach through influencers, enthusiast communities, partnerships, and eventsPartner closely with Dodge, OEM partners, sponsors, agencies, and PR teams to maximize brand exposure and alignmentCOMMERCIAL STRATEGY & CUSTOMER EXPERIENCEDevelop annual commercial plans across product, pricing, promotion, and customer experienceEvaluate the full customer journey to improve conversion, satisfaction, referrals, and repeat businessHelp elevate the on‑site experience and strengthen the company's premium, hospitality‑driven brand positioningIdentify opportunities to improve profitability and grow revenue across programs, events, memberships, merchandise, and partnershipsServe as a brand ambassador with VIP customers, sponsors, dealers, partners, and automotive influencersTEAM LEADERSHIP & CROSS‑FUNCTIONAL COLLABORATIONLead a lean, growing sales and marketing team while operating as a hands‑on contributorBuild a culture of accountability, urgency, collaboration, and continuous improvementStrengthen alignment across sales, marketing, operations, instructors, and leadership teamsProvide leadership, coaching, and structure while helping build future team capabilityThrive in an entrepreneurial environment that requires flexibility, resourcefulness, and a willingness to step in wherever neededExperience7+ years of experience in sales, marketing, commercial leadership, or growth‑oriented business rolesProven success driving revenue growth, customer acquisition, and utilization within experiential, hospitality, lifestyle, sports, luxury, or automotive‑related businessesExperience leading both sales and marketing functions in collaborative, fast‑paced environmentsStrong background in consumer‑facing or experience‑driven businesses preferredExperience building commercial strategies tied directly to measurable revenue outcomesExperience with partnerships, sponsorships, events, dealer networks, or experiential activations is highly valuedQualificationsCommercially‑driven leader with strong sales and revenue orientationHands‑on “player/coach” mentality with a bias toward executionStrategic thinker with strong business acumen and sense of urgencyEntrepreneurial mindset with comfort operating in lean, evolving environmentsStrong collaborator and relationship builder capable of earning credibility across teams and partnersHigh energy, adaptable, and solutions‑orientedPassion for creating memorable customer experiences and enthusiast‑driven communitiesComfortable representing the brand with executives, sponsors, VIP customers, and partnersBonus QualificationsPassion for automotive culture, motorsports, enthusiast communities, or performance brandsFamiliarity with OEM, dealer, or automotive partnership environmentsExperience with experiential marketing, influencer engagement, or premium hospitality brandsExposure to experiential programming, membership models, or lifestyle brandsWhy This Role MattersThe company is at an exciting point in its evolution, with strong brand heritage, unique assets, and significant growth potential.This role will play a critical part in shaping the company's future by driving commercial growth, expanding brand awareness, and helping create one of the most exciting destinations for automotive and performance driving enthusiasts.The ideal candidate will bring both strategic thinking and hands‑on execution, someone energized by building, improving, and growing a passionate experiential brand.#J-18808-Ljbffr