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Director of Sale and Marketing - WNC Resort - Relocation Candidates Welcome

Haake Recruiting

Washington, DC

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JOB DETAILS
SKILLS
Analysis Skills, Brand Messaging, Brand Positioning, Brand Strategy, Campaigns, Channel Marketing, Communication Skills, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Event Management, Leadership, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Strategy, Mentoring, Operations Management, Organizational Skills, Performance Management, Profit & Loss, Public/Media/Press/Analyst Relations, Revenue Growth, Revenue Management, Revenue/Sales Reporting, Sales, Sales Campaigns, Sales Strategy, Team Player, Time Management
LOCATION
Washington, DC
POSTED
Today
Luxury Hospitality | Western North Carolina - Relocation Candidates Welcome

A premier luxury hospitality property in the Western North Carolina mountains is seeking an experienced Director of Sales & Marketing to lead revenue growth, brand positioning, and guest engagement across multiple segments including leisure, corporate, and group business.

This is a hands-on leadership role for someone who thrives in a high-touch, experience-driven environment and understands how to blend strategic vision with day-to-day execution.

Key Responsibilities
  • Develop and execute comprehensive sales and marketing strategies aligned with revenue goals and market positioning
  • Drive group, corporate, and leisure business through proactive outreach, relationship building, and targeted campaigns
  • Lead and mentor a sales and events team, including hiring, training, and performance management
  • Oversee brand standards, messaging, and guest-facing marketing across all channels
  • Plan and execute integrated marketing campaigns (digital, social, PR, and direct outreach)
  • Build and maintain relationships with key accounts, event planners, and industry partners
  • Collaborate cross-functionally with operations, revenue management, and culinary teams to optimize guest experience and profitability
  • Analyze market trends, campaign performance, and sales data to inform strategy
  • Conduct site tours, client entertainment, and community engagement efforts
  • Ensure timely responses to inquiries, proposals, and booking opportunities
Leadership & Culture
  • Champion a culture rooted in genuine hospitality, teamwork, and high service standards
  • Act as a visible leader across the property, supporting guest experience and operational excellence
  • Serve as Manager on Duty as needed and collaborate closely with all departments
Qualifications
  • Proven leadership experience in luxury hotel or resort sales & marketing
  • Strong track record of driving revenue through group, corporate, and leisure segments
  • Experience managing marketing campaigns, CRM initiatives, and brand strategy
  • Excellent communication, presentation, and relationship-building skills
  • Highly organized with strong analytical and strategic thinking abilities
Compensation & Benefits
  • Competitive salary + bonus potential
  • Comprehensive benefits package including:
  • Health, dental, and vision insurance
  • 401(k) with company participation
  • Paid time off and parental leave
  • Professional development support
  • Relocation assistance (if applicable)

About the Company

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Haake Recruiting