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Director of Product Management - Developer Tools

Idera, Inc.

Austin, TX(remote)

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Application Programming Interface (API), Architectural Analysis, Authentication, Business-to-Business (B2B), Coaching, Communication Skills, Competitive Analysis/Strategy, Content Management, Cross-Selling, Data Visualization, Ecosystems, Editing, Embedded Software, Establish Priorities, File Management, HTML Editors, Independent Software Vendor (ISV), Information/Data Security (InfoSec), Internet Application, JavaScript, Keyboards, Leadership, Market Trend Analysis, Marketing, Marketing Strategy, Mobile Applications, Politics, Presentation/Verbal Skills, Pricing, Product Management, Product Marketing, Product Planning, Product Shipments, Product Strategy, Product/Service Launch, Programming Tools, Purchasing/Procurement, REST (Representational State Transfer), Regulations, Sales, Sales Analysis, Sales Cycle, Sales Support, Software Development, Software as a Service (SaaS), Strategic Planning, Talent Management, Team Lead/Manager, Technical Analysis, Text Editors, Translation Services, Use Cases, Writing Skills
LOCATION
Austin, TX
POSTED
9 days ago
Developer Tools - APILayer · Filestack · Froala · FusionCharts
Idera, Inc. | Remote — US, Latin America, or Western Europe (Texas-hours overlap)

About the Role
Idera's Developer Tools portfolio serves hundreds of thousands of developers and tens of thousands of companies worldwide — from individual builders integrating a rich text editor into their app, to enterprise ISVs embedding charting components across a globally distributed SaaS platform.  At the center of this portfolio sit four closely related products: APILayer, a marketplace of scalable REST APIs powering productivity and connectivity workflows; Filestack, a low-code file upload and content management API; Froala, a best-in-class WYSIWYG HTML editor for web and mobile applications; and FusionCharts, a leading JavaScript charting and data visualization library trusted by over 800,000 developers across 28,000 companies.

We are looking for a Director of Product Management to lead the product teams responsible for these four products. This is a people leadership and strategic ownership role: you will manage a team of product managers,
shape roadmap priorities across the portfolio, communicate product strategy to senior stakeholders, and ensure each product is clearly differentiated and growing in its market. The products are largely run independently, but there is real opportunity to identify synergies — shared buyers, complementary capabilities, and cross-sell potential among ISVs and developer teams who use more than one. You will be expected to see and act on those opportunities, while still letting each product team operate with focus and accountability. This is not a hands-on-keyboard engineering role. But it is a role for someone who understands how developers evaluate, integrate, and build on top of APIs and components — and who can speak credibly with engineers, architects, and product teams about technical tradeoffs and product decisions.

Why This Role
Most director-level product roles give you one product, one market, and a narrow mandate. This one gives you four distinct products, four developer communities, and genuine ownership of how each evolves — all within a stable, profitable, private-equity-backed company that has been building and acquiring developer tools for over two decades. You will have real autonomy. The teams are in place, the products are established, and leadership wants a product director who can think strategically and develop their PMs — not someone to manage upward or wait for approval on every decision. If you are a strong senior PM ready to step into your first director role, or a director who wants broader scope without the politics of a larger organization, this is worth a serious look. The role is fully remote, spans a genuinely interesting and technically varied portfolio, and offers the kind of breadth that is hard to find at a single-product company.

What You Will Do
Lead and Develop Your Team
  • Directly manage the product managers assigned to APILayer, Filestack, Froala, and FusionCharts — coaching them on craft, prioritization, stakeholder communication, and strategic thinking.
  • Set clear expectations, create accountability, and help each PM grow into a stronger product leader.
  • Foster a culture of customer-led decision-making and disciplined roadmap management across the team.
Own Product Strategy Across the Portfolio
  • Develop and maintain a coherent product strategy for each of the four products, grounded in market opportunity, competitive dynamics, and customer needs.
  • Identify and articulate where the products share buyers, adjacent use cases, or opportunities for deeper integration, and build strategic initiatives around those insights.
  • Ensure each product's roadmap reflects a clear point of view on where the market is going and how Idera can win — not just a queue of feature requests.
Engage With Customers and Markets
  • Maintain a sharp, current understanding of the developer tools market — particularly the API marketplace, file management, rich text editing, and JavaScript data visualization segments. 
  • Conduct ongoing customer discovery and competitive analysis, translating market intelligence into strategic product and roadmap decisions.
  • Be the internal authority on the buyers and end users of these products: how developers evaluate and adopt them, what drives expansion and churn, and what winning looks like for an ISV building on top of these components.
Communicate Product Strategy to Stakeholders
  • Clearly communicate product strategy, roadmap priorities, and progress to senior stakeholders — ensuring alignment between product direction and company-level goals.
  • Make the case for roadmap investments with data and strategic clarity, surfacing tradeoffs early and resolving them constructively.
  • Keep engineering, sales, marketing, and customer success aligned and informed as priorities evolve.
Partner With GTM and Engineering
  • Work with go-to-market teams on positioning, messaging, and product launch readiness — providing product knowledge and market context without owning the commercial function directly.
  • Partner with engineering leadership on sequencing, capacity, and delivery — ensuring roadmaps are realistic and "why" behind priorities is understood and shared.
  • Support key sales cycles, analyst briefings, or partnership conversations where deep product expertise is needed.

What We Are Looking For:
Experience and Background
  • Meaningful product management experience in developer tools, API products, or developer-facing B2B SaaS — with a track record of owning and shipping products that developers love and pay for. We care more about the quality and relevance of your experience than the number of years on your resume.
  • Prior experience managing product managers, with demonstrated ability to develop PM talent and hold a team accountable to outcomes. This could be a current director stepping into broader scope, or a strong senior PM taking their first step into people leadership — what matters is the readiness and the domain.
  • Familiarity with the embedded software or developer components space is a strong plus — understanding how ISVs and development teams evaluate, integrate, and build on top of third-party components and APIs.
Technical Fluency
  • Comfortable discussing REST APIs, SDKs, webhooks, authentication, and integration patterns with engineering teams —you don't write the code, but you understand how it works and what matters to the developers building with your products.
  • Able to engage credibly with architects and technical evaluators without requiring a translator between the business and engineering sides of the organization.
Strategic Thinking and Communication
  • Can synthesize customer discovery, market trends, and competitive signals into a clear product point of view — and communicate it persuasively to audiences ranging from engineering teams to senior leadership.
  • Comfortable operating in a portfolio context — able to hold strategy for multiple products simultaneously without losing focus or letting priorities blur.
  • Strong written and verbal communication skills; able to craft narratives for different audiences and different products without defaulting to generic positioning.
Leadership and Influence
  • Natural collaborator who builds trust across functions — engineering, sales, marketing, customer success — and can drive alignment without relying on formal authority.
  • Steady under ambiguity; able to make sound prioritization calls with incomplete information and adjust strategy as markets and business conditions evolve.
  • Direct and constructive; willing to push back on low-value requests, surface hard tradeoffs, and advocate for what is right for the product and the customer.
Highly Valued (Not Required)
  • Experience with product-led growth (PLG) motions, self-serve acquisition, or developer community engagement.
  • Familiarity with JavaScript ecosystems, content APIs, file processing infrastructure, or data visualization libraries.
  • Experience working in a multi-brand or portfolio company — managing products across different markets and buyer types simultaneously. 
  • Background in or exposure to pricing and packaging for API-based or usage-based products.
  • Track record of working effectively with distributed, international teams across multiple time zones.

Location
Remote, with a strong preference for candidates based in the United States, Latin America, or Western Europe who can maintain regular overlap with US Central Time business hours. Idera's teams are globally distributed and this role will require coordination across time zones.
 

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities).

In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting 

compliance@sembi.com

. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.

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About the Company

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Idera, Inc.