Director of Performance Marketing, Lodging

The opportunity Delaware North Parks and Resorts is hiring a full-time Director of Performance Marketing, Lodging to join our team based in either the Washington, DC area or Buffalo, New York. As the Director of Performance Marketing, you will be responsible for overseeing digital demand generation and optimization strategies for our lodging business across paid media, paid social, metasearch, OTA placements, and franchiser commercial platforms. If you like to innovate, enact change, and seek growth opportunities, apply now to join our team. We are open to well-qualified candidates on a remote basis from other areas with more extensive travel to our core locations. Pay Minimum - Anticipated Maximum Base Salary: $111,900 - $151,000 / year In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/. What we offer At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: Medical, dental, and vision insurance 401(k) with up to 4% company match Annual performance bonus based on level, as well as individual, company, and location performance Paid vacation days and holidays Paid parental bonding leave Tuition and/or professional certification reimbursement Generous friends-and-family discounts at many of our hotels and resorts What will you do? Develop demand and channel strategies that improve RevPAR, occupancy pacing, ADR, loyalty contribution, and channel profitability Align paid media investments with revenue and distribution strategies to drive efficient, measurable growth Direct activation and optimization across paid search, PMAX, paid social, programmatic media, OTA merchandising, and chain commercial systems Guide agency and shared digital teams on targeting, pacing, testing frameworks, and efficiency improvements while maintaining alignment with campaign priorities Translate channel performance, demand trends, pacing shifts, and audience insights into actionable revenue‑driving decisions and clear communication for stakeholders Coordinate timing of paid media, promotions, and campaign launches while ensuring cohesion between upper‑funnel brand awareness and lower‑funnel demand tactics Advance adoption of Marriott and IHG demand systems, identify integration opportunities, track platform innovations, and lead test‑and‑learn roadmaps that improve conversion and direct share More about you Bachelor's degree required; MBA preferred Minimum of 8 years of digital or performance marketing experience across independent and branded hotel environments Strong fluency with Marriott and IHG's commercial ecosystem tools and data platforms such as Ignite, Boost, and Koddi Proven success driving topline revenue through integrated optimization and digital investment strategy * Experience directing enterprise-level digital resources and agency partners #LI-Remote Who we are Our business is all about people, and that includes you. At Delaware North, you're not just part of a team - you're part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success. Who says you can't love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you're interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we're invested in helping you achieve your career goals. Together, we're shaping the future of hospitality - come grow with us! Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.