Director of Performance Creative

Overview

The Director of Performance Creative is responsible for the strategic vision and implementation of execution processes of paid media creative, affiliate content, and ad campaign initiatives across a portfolio of client accounts. This role is built for a visionary leader who can architect the frameworks, systems, and standards that define how great creative performance gets built — and scaled — at Avenue Z.

You will set the strategic direction for performance creative across the agency, defining the methodologies, testing frameworks, and AI-powered production workflows that enable our teams to consistently deliver scroll-stopping, results-driven work. You'll partner with senior leadership across paid media, affiliate, and design to ensure creative strategy is deeply embedded in every client engagement — and you'll build the operational infrastructure that makes excellence repeatable.

Responsibilities

Creative Strategy Leadership

• Define and own the agency's overarching performance creative strategy, establishing the frameworks, standards, and methodologies that guide creative development across all client accounts
• Build and maintain a forward-looking creative intelligence system — translating performance data, competitive research, and emerging trends into actionable creative direction for internal teams
• Develop agency-wide creative testing frameworks and roadmaps that establish best practices for creative testing across paid media channels
• Serve as the ultimate creative authority and strategic resource for client escalations, high-stakes pitches, and new business opportunities
• Champion a culture of creative excellence and data-driven decision-making across all teams

Affiliate Campaign Management

• Establish the agency's affiliate and UGC creative strategy, defining the standards for creator identification, briefing, performance optimization, and paid amplification
• Develop scalable frameworks for affiliate campaign execution — from talent selection criteria and brief structures to deliverable standards and creative feedback methodology
• Build systems for content library management and cross-campaign asset utilization to maximize creator content value
• Partner with leadership to develop and refine contract structures, usage rights standards, and creator relationship best practices

AI-Powered Creative Scaling

• Lead the agency's AI creative strategy — identifying, evaluating, and integrating emerging AI tools that elevate creative output, accelerate production, and scale performance
• Design and implement AI-assisted creative workflows that set the production standard across the agency, balancing quality with speed and volume
• Establish governance and best practices for AI use in creative production, ensuring consistency, brand safety, and compliance across all client work
• Serve as internal thought leader and subject matter expert on AI's evolving role in performance creative

Team Operations & Miscellaneous

• Partner with department heads to ensure creative strategy is aligned with paid media, affiliate, and CRO teams across all client engagements
• Represent the creative strategy practice in senior client relationships, quarterly business reviews, and new business presentations
• Lead cross-functional brainstorms and creative strategy sessions, bringing agency-wide thinking to the discipline

Qualifications

• 5+ years of relevant experience in creative strategy, performance marketing, or an agency environment
• At least 2 years of client-facing experience delivering on creative goals through the full ideation, production, and review process
• Proficient in analyzing paid media platform data and translating insights into actionable creative direction
• Experienced with affiliate and UGC campaign management, including creator briefing, negotiation, and performance feedback
• Comfortable using tools such as Meta Ads Manager and creative analysis tools like Motion, Asana, Slack, Claude, and AI creative tools
• Solid understanding of creative testing methodologies
• Familiar with creator briefing and content production
• Excellent written and verbal communication skills with a sharp eye for brand voice
• Strong client-facing presence — confident presenting work and creative rationale to both internal teams and clients
• Organized, proactive, and able to manage multiple creative workflows simultaneously
• Bonus: client experience in health & wellness, beauty, e-commerce, retail, or apparel

Compensation

• Job Type: Full-time Employee
• Schedule: Monday - Friday, 9 AM - 6 PM EST
• Annual Base Salary: $120,000 - $140,000/year

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid role in our Miami office
• Company-Wide & Team Events