Director of New Home Sales & Marketing

Director of New Home Sales & Marketing

Full-Time | Salaried Exempt | California Real Estate License Required

Northern California Homebuilder

We are conducting a search for a respected, family-owned homebuilder with deep roots in the Northern California market. This builder is known for delivering high-quality homes, strong customer relationships, and thoughtfully designed communities.

We are seeking an experienced Director of New Home Sales & Marketing to lead community sales operations, develop and coach a high-performing sales team, oversee project-level marketing initiatives, and help drive an exceptional homebuyer experience from first visit through close of escrow.

This is an ideal opportunity for a hands-on “player/coach” leader who thrives in a collaborative, entrepreneurial environment and enjoys being actively involved in both strategy and execution.

What You'll Do

Lead & Develop the Sales Team

• Hire, train, coach, and develop Sales Associates and Sales Hosts across multiple new home communities
• Conduct regular team meetings and one-on-one coaching focused on conversion, customer experience, and sales performance
• Establish accountability around CRM usage, lead management, follow-up standards, and reporting
• Support the team in overcoming obstacles, improving close rates, and maintaining strong customer relationships
• Foster a positive, team-oriented culture built on communication, professionalism, and accountability

Drive Community Sales & Marketing Strategy

• Develop and execute community-level sales and marketing initiatives to increase traffic and drive absorption
• Partner with internal marketing resources on digital campaigns, signage, collateral, incentives, website updates, and promotional strategies
• Monitor community traffic, conversion metrics, pricing strategies, and buyer trends
• Conduct regular competitive market analysis, including builder pricing, incentives, inventory, and positioning
• Build and maintain relationships with local Realtors, lenders, escrow partners, and industry professionals

Oversee Buyer Experience & Transactions

• Support the sales team throughout the entire buyer journey from initial inquiry through closing
• Review purchase agreements, addendums, and transaction documentation for accuracy and completeness
• Coordinate with lenders, title, escrow, construction, and internal departments to ensure smooth transactions
• Maintain organized transaction files and assist with appraiser coordination as needed

Design Center Leadership

• Oversee the Design Center Manager and support alignment between design selections, construction timelines, and sales objectives
• Monitor upgrade and option revenue performance
• Collaborate on model merchandising, community presentation, and buyer experience enhancements

Leadership & Reporting

• Provide regular reporting on sales pipeline, traffic, market trends, and community performance
• Participate in leadership meetings and contribute to strategic planning discussions
• Identify opportunities for operational improvement and sales growth across communities

What We're Looking For

• Active California Real Estate License required
• 3+ years of leadership experience in new home sales, homebuilding, or residential real estate sales management
• Strong understanding of new construction sales processes, escrow coordination, and buyer experience management
• Proven ability to coach and lead sales teams while remaining hands-on in daily operations
• Experience with CRM systems, reporting tools, and lead management processes
• Strong communication, emotional intelligence, and relationship-building skills
• Comfortable working in a lean, collaborative environment where flexibility and teamwork are highly valued
• Ability to balance initiative and independent thinking with strong alignment to company leadership and direction
• Bachelor's degree preferred but not required

Compensation & Benefits

• Base salary approximately $100,000 – $150,000 DOE
• Performance-based bonus opportunity with total compensation potential up to ~$175,000
• Health benefits and paid time off
• Opportunity to make a meaningful impact within a respected and growing homebuilding organization

Why This Opportunity?

This is more than a corporate sales leadership role. It's an opportunity to join a well-established builder where relationships, reputation, and community matter. The right leader will have the ability to influence results, mentor a team, collaborate closely with ownership, and play a meaningful role in shaping the future growth of the organization.