Director of Merchandise

The Director of Merchandise is responsible for building and scaling Memoir’s merchandise function into a meaningful revenue driver and brand extension of our immersive experiences.

This role owns the full merchandise lifecycle—from concept and curation through procurement, pricing strategy, on-site execution, and post-show analysis. The Director will operate at the intersection of Creative, Operations, Fabrication, Finance, and Show Leadership to deliver a cohesive retail experience that enhances the guest journey while achieving aggressive financial targets.

This is not a passive retail role. It requires a builder who can design systems, lead teams in the field, and treat merchandise as a core component of the show—not an afterthought.

Who is The Memoir Agency? 

At Memoir we produce immersive events across the country, aiming to bring meaning to every place and every moment. We specialize in crafting irresistible experiences that spark wonder and forge deep connections. From epic live events to fully immersive environments, we transform stories into unforgettable realities—always aligning with our clients’ goals through imaginative, purposeful storytelling.

Our core values guide everything we do:

• Imaginative – We dream boldly and create with vision.
• Healthy – We nurture well-being in our people, partnerships, and practices.
• Tenacious – We persist with grit and determination to achieve excellence.
• Collaborative – We succeed together through trust and teamwork.
• Caring – We lead with empathy and respect for all.

Explore Memoir today: https://memoiragency.com/ 

Key Responsibilities

• Lead Merchandise P&L across all Memoir-owned and operated events.
• Define, track, and improve key merchandise performance metrics, including revenue per guest, conversion rate, average order value, gross margin, and inventory performance.
• Develop pricing, forecasting, and inventory planning strategies that support premium guest experiences and financial objectives.
• Collaborate with Creative and show teams to develop merchandise assortments that align with each experience's story, brand, and guest journey.
• Establish product mix and innovation strategies across custom, licensed, curated, and experiential merchandise offerings.
• Source, negotiate, and manage domestic and international vendors, manufacturing partners, and product development timelines.
• Lead the design and performance of the end-to-end retail experience, including merchandising, store layout, displays, and guest-facing retail environments.
• Build and lead the on-site merchandise operation, including staffing, training, sales standards, and operational execution.
• Oversee merchandise technology, POS systems, inventory controls, reporting, and integration with company operating systems.
• Develop and oversee merchandise inventory lifecycle strategies, including procurement, replenishment, transfers, storage, reuse, and liquidation.
• Serve as the primary cross-functional leader for merchandise strategy, partnering with Creative, Fabrication, Operations, Logistics, Marketing, Finance, and Show Leadership.
• Build scalable merchandise systems, processes, and operating standards that support growth across multiple experiences, markets, and venues.

Work Environment & Expectations

• Work location: Hybrid, office location in Orlando, FL
• Travel: Occasional travel commitments may be required for site familiarization and setup new retail locations

Compensation & Benefits

• Salary and bonus eligibility commensurate with role scope, experience, and performance.
• Participation in Memoir’s bonus program
• Benefits include:
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Additional company-specific benefits

Why Join Memoir

• Opportunity to be part of a high-growth, nationally recognized company
• Work on innovative, large-scale immersive experiences
• Collaborative and entrepreneurial culture
• Direct impact on meaningful, visible projects