Gantri is building the digital manufacturer for design.
We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system.
We are entering a defining moment: the launch of Gantri Wireless — a new category of battery-powered, design-forward lighting powered by our proprietary Gantri Helia technology. Simultaneously, we are scaling Gantri Made, our custom manufacturing platform for brands and trade partners. This role will shape how both stories reach the world.
We are hiring a Director of Marketing to own Gantri's brand narrative and lead its market-facing expression across DTC and B2B.
You will shape how Gantri shows up culturally, commercially, and strategically — translating our digital manufacturing thesis into a design-forward, premium, innovation-led brand. You will own DTC marketing channels (email, social, campaigns, content) and work closely with performance marketing agencies, the sales team, and our creative director to ensure every touchpoint is sharp, coherent, and emotionally resonant.
This is not a strategy-only role. You will build the narrative and activate it — owning the channels, managing agency partners, and shipping work with speed and craft.
This role reports directly to the CEO.
A clear, category-defining brand positioning — Gantri's evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp, differentiated, and consistently expressed across consumer, trade, and partner audiences.
A breakthrough launch of Gantri Wireless — The wireless collection launches with a cohesive, premium, and culturally resonant go-to-market strategy. Press, social, email, and trade communications all sing the same song. The launch framework becomes repeatable for future drops.
DTC channels that build the brand daily — Email, social, and content are running with consistency, quality, and voice. They don't just drive transactions — they build affinity, tell the Gantri story, and create a community of design-forward customers.
A scaled Gantri Made narrative — Gantri Made is being communicated with a cohesive, premium, and strategically disciplined approach. The story resonates with potential brand and trade partners. The framework becomes repeatable.
Elevated cultural & industry relevance — Gantri becomes meaningfully embedded within the architecture and interiors community — through thoughtful partnerships, strong industry presence, and high-quality press in leading design publications.
Brand that drives momentum — Brand search, awareness, and top-of-funnel quality improve measurably. Brand and performance reinforce one another. The company builds long-term equity alongside short-term performance.
Organizational clarity & alignment — Sales, Creative, Product, and agency partners operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.