Director of Marketing

Robert Half

Seattle, WA

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JOB DETAILS

SKILLS

Brand Messaging, Brand Positioning, Brand Strategy, Business Growth, Business Support, Business-to-Business (B2B) Marketing, Campaigns, Channel Marketing, Continuous Improvement, Demand Generation, Direct Marketing, Disability Insurance, Financial Services, Leadership, Life Insurance, Market Entry Strategy, Marketing, Marketing Strategy, Mentoring, Online Marketing, Partner Sales, Performance Metrics, Return on Investment (ROI), Revenue Recognition, Sales Pipeline

LOCATION

Seattle, WA

POSTED

30+ days ago

Description We are looking for a strategic marketing leader to shape and elevate the market presence of a growing financial services firm in Seattle, Washington. This role will guide brand positioning, build targeted demand generation programs, and develop go-to-market plans that support business growth. The ideal candidate brings strong commercial insight, a data-driven mindset, and the ability to lead high-impact B2B marketing initiatives. Role: Head of Marketing Role type: Direct hire Location: Seattle, WA | 80% Onsite Start Date: Targeting early July Responsibilities: + Develop and lead a comprehensive marketing strategy that strengthens brand recognition and supports revenue goals across the business. + Define and execute go-to-market plans for new and existing offerings, ensuring alignment with business priorities and target audiences. + Create and optimize multi-step nurture campaigns that engage prospects and move them effectively through the sales funnel. + Oversee brand messaging and positioning to ensure a consistent, credible presence across all marketing channels and customer touchpoints. + Direct digital marketing initiatives, using performance data and market insights to improve campaign effectiveness and return on investment. + Partner closely with sales and executive leadership to align marketing efforts with growth objectives and pipeline development. + Establish key performance indicators and use analytics tools to measure results and inform decision-making. + Lead, mentor, and develop the marketing function, fostering strong execution, accountability, and continuous improvement. Benefits: + Competitive medical, dental, and vision coverage + 401(k) with company match + Generous paid time off and company holidays + Paid parental leave + Paid bereavement leave + Jury duty, voting, and military leave + Travel allowance Requirements Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

About the Company

Robert Half

INDUSTRY

Other/Not Classified