The Director of Marketing owns the vision, strategy, and execution of the organization's entire marketing function. This role is responsible for building and operating a predictable revenue engine that spans the full client journey, from creating awareness and generating demand to accelerating pipeline and supporting client expansion. Core areas of ownership include demand generation, account-based marketing (ABM), market positioning and messaging, brand strategy, and product go to market (GTM) execution. The Director translates business objectives into integrated marketing plans, sets clear priorities and budgets, and establishes the metrics used to evaluate performance across every program and channel. As a people leader, the Director recruits, develops, and inspires a team of marketers while fostering a culture of creativity, accountability, and continuous improvement. This role also serves as a key member of the leadership team, partnering closely with sales, product, and executive stakeholders to shape strategy, strengthen the company's competitive position, and deliver measurable growth in pipeline, revenue, and brand equity.
Position requirements include a Bachelor's degree in Marketing, Business, or a related field (Master's preferred). The ideal candidate will have 7+ years of progressive B2B marketing experience with at least 3 years in marketing leadership roles at a SaaS or software company; experience marketing to higher education institutions strongly preferred. Demonstrated success building and scaling demand generation programs with measurable pipeline and revenue impact is required, along with hands-on experience designing and executing account-based marketing (ABM) strategies and campaigns. Proven ability to develop market positioning, messaging, and value propositions that differentiate a B2B software product is essential. Experience leading brand development and product go-to-market (GTM) launches in partnership with product and sales teams is also required. Strong command of the modern marketing technology stack, including CRM, marketing automation, ABM, and analytics platforms, is necessary. Strong leadership and team management skills, excellent interpersonal, communication, and negotiation skills are also required. The position is located in Overland Park, KS in the greater Kansas City metro area.