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Director of Marketing

Davidson Hospitality Group

Miami Beach, Florida

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JOB DETAILS
SKILLS
Advertising, Artificial Intelligence (AI), Brand Marketing (Branding), Brand Messaging, Campaigns, Consumer Branding, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Digital Media, Emerging Technology, Hospitality and Tourism, Leadership, Market Share, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Online Marketing, Partner Sales, Performance Metrics, Problem Solving Skills, Public/Media/Press/Analyst Relations, Restaurant, Return on Investment (ROI), Revenue Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Storytelling, Systems Analysis
LOCATION
Miami Beach, Florida
POSTED
12 days ago
Property Description

Be part of the opening chapter of the newly reimagined Royal Palm South Beach Miami, re-opening in 2026 following a transformative $110 million renovation. This iconic beachfront destination is poised to reclaim its place as one of South Beach's most exciting premium lifestyle hotels-designed for high-impact meetings, incentive travel, lifestyle-driven gatherings, and unforgettable group experiences.

Ideally located at the intersection of Collins Avenue and Ocean Drive, the Royal Palm offers direct access to pristine white-sand beaches, the oceanfront boardwalk, and the cultural, dining, and entertainment energy that define Miami Beach-from Lincoln Road to Española Way. Rising 17 stories above the shoreline, the hotel will feature 404 thoughtfully redesigned guestrooms and 20,000 square feet of flexible indoor and outdoor event space, creating a dynamic, design-forward environment where business and leisure seamlessly intersect.

This is a rare opportunity to be part of a landmark reopening and help bring a bold new vision to life from the ground up. Team members at Royal Palm will play a meaningful role in shaping the guest experience, building something truly special, and contributing to a culture rooted in creativity, collaboration, and elevated hospitality. If you're passionate about lifestyle hospitality and want to grow your career with an iconic brand at an exciting moment of transformation, this is your moment to join us.

Overview

Located in the heart of South Beach, the vibrant and stylish Royal Palm South Beach Miami, a Tribute Portfolio Resort, is hiring a dynamic, driven, and creative Director of Marketing with experience within the hospitality industry and knowledge of the South Florida market. Armed with a talent for social media, storytelling, and driving brand engagement, you'll lead Marketing efforts for the rebrand of the 393-room flagship hotel and its signature restaurants and bars following its extensive property-wide renovation.

The Director of Marketing is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.

While the person in this role reports to the General Manager, they are responsible for nurturing close relationships with other departments, both at the property, corporate, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met.

In this role, the Director of Marketing is responsible for the development and execution of the property-level marketing plan consisting of relaunch and reopening strategies and campaigns promoting on-brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.

This is a hands-on, pre-opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results. Previous Marriott experience is a plus.

Key Responsibilities

Strategic Leadership
  • Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
  • Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
  • Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
  • Establish and maintain strong relationships with ownership, corporate leadership, and external partners.
Digital & Social Media Marketing
  • Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
  • Manage and optimize the property's websites, CRM systems, and Analytics to track engagement and conversions.
  • Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of i

About the Company

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Davidson Hospitality Group