Director of Marketing -Media Solutions

HIGHLIGHTS

On-Site Full-Time B2B Channel Sales

LOCATION

Lincolnshire, IL

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, "Lifes Good," embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.

Our diverse portfolio includes:

Home Appliance Solutions Media Entertainment Solutions Vehicle Solutions Eco Solutions

Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity.

At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology.

At LG, we strive to make Life Good for Everyone. We create an environment where people can showcase their strengths, think creatively, and build meaningful value. With a global footprint, industry-leading benefits, and rewards for exceptional performance, LG is a place to thrive.

LG is seeking a Director of Marketing to lead marketing for the B2B Display Division. This role is ideal for a strategic, hands-on marketing leader who thrives in evolving businesses, brings ideas to life, and knows how to turn strategy into execution.

Position Summary

The Director of Marketing is responsible for setting the strategic direction and leading execution of product marketing, go-to-market strategy, digital marketing, integrated marketing communications, and brand and customer experience across the U.S. commercial market.

Key Responsibilities

• Define and lead the overall marketing strategy aligned to short-, mid-, and long-term business objectives.
• Act as a player-coach actively involved in strategy development and execution-not simply managing agencies.
• Lead mentor and develop a high-performing marketing team focused on results, creativity, and accountability.
• Partner closely with sales, product management, service delivery, and leadership to drive business outcomes.
• Navigate ambiguity in an evolving business and proactively identify solutions, opportunities, and paths forward.

Strategy Leadership & Execution

• Own product marketing and GTM strategy, including positioning, messaging, value propositions, and launch plans.
• Develop clear articulation of customer value differentiation and ROI across offerings.
• Support the businesss evolution from moving boxes to solution- and service-based offerings, ensuring marketing reflects this shift.
• Translate technical capabilities into compelling customer-facing narratives.

Brand Campaigns & MarCom

• Define and evolve the brand within the B2B Display Division.
• Develop and execute an integrated MarCom plan, including annual and quarterly campaign calendars, targeted account- and vertical-based campaigns, new product launch communication, national promotions, and programs.
• Ensure consistency, clarity, and quality across all messaging, creative, and product information.

Digital Data & ROI

• Architect and implement digital marketing platforms aligned with global tools and initiatives.
• Leverage CRM, marketing automation, and analytics to drive targeted engagement and measurable outcomes.
• Apply a data-centric mindset to all programs-clearly defining success metrics, measuring performance, and optimizing based on ROI.

Brand and Customer Experience

• Defining and owning the experience strategy, ensuring a consistent differentiated brand experience across physical and digital environments.
• Providing strategic oversight and enablement of end-to-end delivery from concept and planning through execution, measurement, and optimization.
• Establishing operational discipline, including processes, timelines, budgets, and governance, that enable teams to execute efficiently and at scale.
• Aligning cross-functional teams and external partners to deliver integrated on-brand experiences that support broader marketing and business objectives.

Budget & Operations

• Own and manage marketing budget spanning media, creative, production, and events.
• Allocate investments based on business impact, ROI, and strategic priorities.
• Continuously evaluate program effectiveness and improve marketing efficiency.

Qualifications

• Bachelors degree in Marketing or a related field required
• MBA preferred
• 10 years of progressive marketing leadership experience, preferably in B2B and durable goods environments
• Strong background in product marketing, brand channel, and digital marketing
• Demonstrated success developing and executing GTM strategies
• Experience marketing solutions and services, not just hardware products
• Proven ability to partner effectively with sales and influence revenue outcomes
• Experience managing agencies, national campaigns, and distributor programs
• Budget ownership across PR, advertising, creative services, and production

Skills & Attributes

• Strategic thinker with strong execution discipline
• Highly creative problem solver who brings ideas and turns them into action
• Comfortable operating in ambiguity and evolving business models
• Data-driven ROI-focused decision maker
• Strong leadership, communication, and stakeholder-influencing skills
• Ability to balance attention to detail with big-picture thinking
• Relationship-oriented leader who thrives in a fast-paced, high-expectation environment

PAY TRANSPARENCY

The salary range provided is intended to display the value of the companys base pay compensation for this position. Salary is dependent on a multitude of factors, including but not limited to the physical worksite location, the geographic market of that location, candidates skill set, level of experience, education, and internal peer compensation comparisons among other potential factors.

Recruiting Range

$180,000 - $210,000 USD

Benefits Offered

• Full-Time Employees:
• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision, and prescription benefits
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401k Retirement Savings Plan with several investment options
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time
• Performance-based Short-Term Incentives varies by role
• Access to confidential mental health resources to help you and your loved ones improve your quality of life
• Personal fitness goal incentives
• Family-oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities
• Group Rate Life and Disability Insurance
• Benefits Offered Temporary Contractors:
• Eligible for the relevant benefit programs offered through our partner agencies
• Privacy Notice to California Applicants:
• At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected.
• We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
• Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
• In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions, including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs.
• While we consider geographic pay differentials in final offers because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.