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Director of Marketing

Frontline Source Group Holdings, LLC dba dfwHR

X, MI

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JOB DETAILS
SKILLS
Benchmarking, Brand Management, Brand Marketing (Branding), Brand Strategy, Budgeting, Business Strategy, Campaigns, Channel Marketing, Coaching, Communication Skills, Competitive Research, Consumer Branding, Continuous Improvement, Cross-Functional, Customer Experience, Customer/Client Research, Demographics, Detail Oriented, Direct Marketing, Event Management, Forecasting, Incentive Programs, Industry/Trade Analysis, Interpersonal Skills, Lead Generation, Leadership, Loyalty Programs, Market Research, Market Share, Marketing, Marketing Communications, Marketing Metrics, Marketing Plan, Marketing Strategy, Merchandising, Microsoft Office, Multitasking, New Store Openings, Performance Analysis, Performance Management, Performance Metrics, Presentation/Verbal Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Resource Management, Return on Investment (ROI), Revenue Growth, Strategic Planning, Target Marketing, Trend Analysis, User Interface/Experience (UI/UX), Writing Skills, eCommerce (B2X) Marketing
LOCATION
X, MI
POSTED
30+ days ago
Director of Marketing
Our client in Central Michigan has an immediate opening for the Director of Marketing on a direct-hire basis.

Company Profile:
Established Grocery Retailer
Team Atmosphere and environment
Passion for serving customers
Strong core values

Director of Marketing Role:
The Director of Marketing drives brand growth, customer engagement, and revenue generation through data-driven strategy and creative execution. This role combines strategic leadership with hands-on management to elevate brand awareness, strengthen guest loyalty, and expand market share across both traditional and digital channels.
Lead the development and execution of a comprehensive brand strategy that supports organizational goals and enhances customer experience.
Utilize demographic and behavioral data to design targeted marketing initiatives that build guest loyalty, attract new audiences, and maximize ROI.
Manage integrated marketing communications across print, digital, social, and in-store channels to ensure consistent voice, visual identity, and message.
Oversee public relations activities, acting as company spokesperson when needed, and manage proactive brand reputation strategies.
Plan and track marketing performance metrics to assess impact, optimize campaigns, and inform strategic decisions.
Direct the creation and execution of promotional and experiential events, including new store openings, community partnerships, and vendor-supported programs.
Lead the continuous evolution of the company website and digital platforms to optimize user experience, content relevance, and lead generation.
Collaborate cross-functionally with Operations, Merchandising, and eCommerce to align marketing initiatives with company objectives.
Manage and forecast the marketing budget to ensure efficient resource allocation and maximum return on investment.
Drive market and consumer research programs to capture the “Voice of the Customer” and implement insights into marketing strategies.
Monitor competitive activity and industry trends to identify opportunities for innovation and differentiation.
Provide strategic direction, coaching, and performance management for marketing and design teams to ensure professional growth and operational excellence.
Maintain professional expertise by engaging in continuous learning, benchmarking, and networking within the marketing community.
Promote a culture of collaboration, accountability, and operational integrity to achieve exceptional results.

Director of Marketing Background Profile:
Bachelor degree in Marketing, Business, or a related field.
Minimum 5 years of marketing experience, preferably in retail, grocery, or consumer-facing industries.
Proven success in event management, campaign execution, and cross-channel marketing leadership.
Experience with public relations and brand reputation management preferred.
Exceptional project management skills with the ability to handle multiple priorities in a dynamic environment.
Proficient in Microsoft Office Suite and familiar with modern marketing tools and analytics platforms.
Strong analytical, problem-solving, and decision-making skills.
Excellent verbal, written, and interpersonal communication abilities.
Detail-oriented and quality-driven with a passion for continuous improvement.

Features and Benefits:
Medical and Prescription drug coverage
Vision and Dental
PTO
Incentive plan
401k with company matching
 

About the Company

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Frontline Source Group Holdings, LLC dba dfwHR