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Director of Marketing

3-GIS

Huntsville, AL

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Analysis Skills, Asset Management Software, Brand Marketing (Branding), Brand Strategy, Business Strategy, Business-to-Business (B2B) Marketing, C-Level Management, Coaching, Communication Skills, Cross-Functional, Demand Generation, ESRI, Electrical Utility, Enterprise Applications, Enterprise Sales, Entrepreneurship, Geographic Information System Software, Geographic Information Systems (GIS), Google Analytics, Google Search Engine, International Marketing, Leadership, Market Segmentation, Marketing, Marketing Automation Software, Marketing Strategy, Mentoring, Metrics, Network Management Software, Online Marketing, Partner Sales, Performance Metrics, Presentation/Verbal Skills, Product Marketing, Product Positioning, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Return on Investment (ROI), Sales, Sales Cycle, Sales Pipeline, Sales Qualification, Sales Tools, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Team Player, Technical Marketing, Telecommunications Industry, Thought Leadership, Web Analytics, Webinar
LOCATION
Huntsville, AL
POSTED
28 days ago

About 3-GIS

Founded in 2006 and headquartered in Huntsville, AL, 3-GIS builds purpose-built network asset management software for telecom, electric, and gas providers across the US and Europe. Our platform, built on Esri's GIS technology, is mission-critical infrastructure that customers rely on for a decade or more. We are an Esri Gold Partner, a multiple award-winner, and on an aggressive global growth trajectory.

The Opportunity

We're seeking a strategic, hands-on Director of Marketing to own 3-GIS's global marketing strategy and lead a small, capable team. The foundation is in place, and now we need a leader to scale demand generation, sharpen product marketing and sales enablement, and elevate our brand in key markets worldwide. This is a player-coach role with direct involvement in corporate strategy and capable of making real organizational impact.

Key Responsibilities

Strategy & Leadership
  • Develop and own a comprehensive global marketing strategy and roadmap aligned to revenue goals across North America and Europe
  • Define market segmentation, buyer personas, and messaging frameworks for telecom and utility verticals
  • Lead, mentor, and grow a team of 2–4 marketers; manage agency and contractor relationships
  • Establish KPIs and drive a data-driven marketing culture
Demand Generation
  • Build and scale a demand generation engine delivering consistent, qualified pipeline
  • Oversee digital marketing, content, SEO/SEM, email, webinars, and ABM programs
  • Partner closely with sales on pipeline targets, lead qualification, and handoff processes
Product Marketing & Sales Enablement
  • Own product positioning and differentiation across the 3-GIS suite
  • Develop and maintain sales enablement materials, including pitch decks, solution briefs, battle cards, case studies, and ROI tools, tailored to a long, complex enterprise sales cycle
  • Translate highly technical capabilities into compelling value narratives for VP- and C-level buyers
Brand & Market Presence
  • Elevate brand visibility and consistency across all channels and geographies
  • Oversee presence at key industry events across of multiple domains and geographies.
  • Build thought leadership through executive content, analyst relations, and PR
 

What You'll Bring

Experience
  • 10+ years of B2B marketing experience; 7+ years in a senior marketing leadership role
  • Proven success marketing complex, technical enterprise software with long (12+ month) sales cycles and high deal values
  • Track record of building demand generation programs that measurably grow qualified pipeline
  • Strong product marketing background, including messaging, sales enablement, and competitive positioning
  • Experience executing marketing strategies across North America and Europe
  • Background in telecom, electric/gas utilities, or GIS/geospatial software strongly preferred
Technical Skills & Certifications
  • Marketing automation platforms, including Marketo, Pardot, HubSpot, or equivalent (certification a plus)
  • SEO/SEM tools, including SEMrush, Ahrefs, Google Search Console, or equivalent
  • Web analytics, including Google Analytics 4 (GA4 certification preferred)
  • CRM proficiency, including Salesforce or equivalent
  • Familiarity with ABM platforms are a plus
  • Working knowledge of Esri/GIS technology or willingness to develop it quickly
Core Competencies
  • Ability to translate complex, technical products into clear business value for executive buyers
  • Strong analytical mindset, measuring what matters and using data to drive decisions
  • Excellent communicator and presenter across internal and external audiences
  • Entrepreneurial and adaptable, comfortable building in a growth-stage environment
  • Collaborative leadership style with strong cross-functional instincts
 

Year-One Success Metrics

  • Global marketing strategy and 12–24 month roadmap delivered and aligned with sales leadership
  • Measurable growth in marketing-sourced qualified leads and pipeline contribution
  • Refreshed sales enablement toolkit actively used by the sales team
  • Improved brand awareness among target buyers in the US and European markets
 

Why 3-GIS

People first, always. 3-GIS is built on the belief that exceptional people create exceptional outcomes, for our team, our customers, and the communities they serve. Our employees stay because they're valued, challenged, and part of something meaningful. We're proud of some of the longest employee tenure in the industry, and we work hard every day to deserve it.
Work that matters. Our software helps the world's largest telecom carriers and electric utilities expand their networks, serve their customers better, and keep critical infrastructure running. When a new fiber network reaches an underserved community or an electric grid becomes more resilient, our technology played a role in making that happen.
A culture worth talking about. We've been recognized as one of the top places to work in our industry, not because of perks, but because of how we treat people. Collaboration, transparency, and mutual respect aren't aspirational values here; they're how we actually operate.
Real impact, real visibility. You'll report directly to the GM, help shape the company's global growth story, and see the results of your work reflected in the business. This isn't a corporate marketing role buried in a hierarchy, it's a seat at the table.
Hybrid flexibility. Global ambition. Based in Huntsville, AL with a hybrid work model, you'll collaborate with teammates and customers across five countries as we continue expanding in North America and Europe.

3-GIS is an equal opportunity employer committed to an inclusive workplace.

 

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