Customer/Client Research, English Language, Identify Issues, Marketing, Marketing Campaign, Media Buying and Planning, Multilingual, Performance Metrics, Public/Media/Press/Analyst Relations, Spanish Language, Strategic Planning, User Documentation, eCommerce
The Director of Marketing for Ecuador oversees tactical marketing aligned with business goals to enhance brand equity, market share, and digital engagement. They manage end-to-end operations, leverage data for decision-making, and provide local insights to inform regional strategies.
- Develop and optimize brand plans, activations, and catalog strategies to increase awareness and consumer pull.
- Gather consumer insights and diagnose brand performance to guide strategic initiatives.
- Drive digital and e-commerce growth through conversion, engagement, and loyalty initiatives.
- Execute marketing campaigns, monitor KPIs, and adjust strategies based on data.
- Lead brand activation efforts, PR, and media planning to maximize impact.
- Provide leadership to marketing teams, foster a data-driven culture, and collaborate with regional and global teams.
- Qualifications include 7+ years of marketing experience, deep knowledge of the Ecuadorian market, digital expertise, and bilingual proficiency in Spanish and English.