ResponsibilitiesDevelop and execute the company's digital marketing and eCommerce growth strategy aligned with overall business objectivesDrive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiativesLead the evolution of the company's digital ecosystem including eCommerce platforms, corporate websites, customer portals, CRM and marketing automation systems, and email marketing platformsOptimize digital customer experience, site usability, navigation, and conversion performanceCollaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaignsOversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvementsMonitor website performance and user behavior using analytics and reporting toolsPartner with developers, agencies, and contractors on website enhancements and digital initiativesEnsure all digital platforms are secure, scalable, brand-consistent, and optimized for performanceLead digital advertising strategy across Google Ads, LinkedIn, Meta/Facebook, retargeting and display platformsManage campaign budgets, ROI analysis, lead generation, and conversion trackingDevelop and execute integrated campaigns supporting sales growth and customer retentionEstablish KPIs and reporting dashboards to monitor eCommerce growth, conversion rates, traffic performance, campaign effectiveness, and customer engagementUse data‑driven insights to continuously improve marketing performance and customer experiencePresent marketing performance updates and strategic recommendations to executive leadershipDirect and mentor the Marketing Communications ManagerManage relationships with external agencies, freelancers, developers, and marketing vendorsBuild scalable marketing processes and workflows that support continued company growthCollaborate cross‑functionally with sales, operations, engineering, customer service, and executive leadership teamsEnsure consistent brand standards across all digital channels and customer touchpointsSupport long‑term strategic marketing planning and business growth initiativesProvide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practicesRequirementsBachelor's degree in Marketing, Business, Communications, or related field7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership rolesProven experience driving online revenue growth and digital customer engagementStrong understanding of eCommerce strategyStrong understanding of SEO and SEMStrong understanding of Google AnalyticsStrong understanding of paid media managementStrong understanding of CRM and marketing automation systemsStrong understanding of website CMS platformsExperience managing external agencies and digital vendorsStrong analytical, leadership, communication, and project management skillsExperience in B2B, industrial, technology, electronics, manufacturing, or service‑based industries preferredHard Skillsdigital marketingeCommerce strategySEOSEMGoogle Analyticspaid media managementCRM systemsmarketing automationwebsite CMSconversion optimizationSoft Skillsleadershipcommunicationproject managementanalytical skillscollaborationcustomer engagementstrategic planningmentoringrelationship managementdata‑driven decision making#J-18808-Ljbffr