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Director of Marketing & Communications

Novel Prep

Irvine, CA

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JOB DETAILS
SKILLS
A/B Testing, Alliance/Partner Management, Analysis Skills, Brand Marketing (Branding), Brand Messaging, Brand Positioning, Brand Strategy, Budgeting, Business Administration, Campaigns, Capacity Management, Communication Skills, Cross-Functional, Data Analysis, Dental Insurance, Ecosystems, Email Marketing, Health Insurance, Leadership, Market Entry Strategy, Marketing, Marketing Communications, Marketing Strategy, Mentoring, Offline Marketing, Online Marketing, Operational Audit, Outbound Marketing, Performance Analysis, Performance Metrics, Process Improvement, Product Marketing, Product Programs, Project/Program Management, Public/Media/Press/Analyst Relations, Reporting Dashboards, Resource Management, Return on Investment (ROI), Scalable System Development, Search Engine Optimization (SEO), Social Media, Social Media Marketing, Storytelling, Strategic Planning, Target Marketing, Team Lead/Manager, Training/Teaching, Website Conversion
LOCATION
Irvine, CA
POSTED
30 days ago
Benefits:
  • 401(k)
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Paid time off

Role Overview


We are seeking a strategic and results-driven Director of Marketing & Communications to lead the development and execution of a fully integrated marketing strategy that drives brand awareness, student enrollment, and long-term growth.


This role oversees all aspects of marketing and communications, including digital performance marketing, offline community engagement, brand strategy, and public-facing communications, with a strong focus on building a scalable enrollment engine within the Orange County market.


The ideal candidate is both a strategic leader and hands-on operator, capable of translating business goals into measurable growth across multiple channels.


Key Responsibilities
Integrated Enrollment & Growth Strategy
  • Own the overall enrollment growth strategy across digital, offline, and partnership channels
  • Build and optimize the full enrollment funnel (awareness inquiry tour application enrollment)
  • Partner closely with admissions leadership to align marketing with enrollment targets and capacity planning
Digital & Performance Marketing
  • Lead all digital marketing initiatives, including paid media, SEO, social media, and email marketing
  • Own key performance metrics such as CAC, conversion rates, and ROI
  • Drive continuous optimization through data analysis, experimentation, and A/B testing
Offline Marketing & Community Engagement
  • Develop and scale offline marketing initiatives, including:
    • Open houses
    • School fairs
    • Parent engagement events
    • Local sponsorships
  • Ensure strong integration between offline touchpoints and digital conversion funnels
Local Partnerships & OC Network Development
  • Build and maintain relationships within the Orange County education and community ecosystem, including:
    • Schools
    • Tutoring centers
    • Community organizations
    • Parent networks
  • Develop partnership-driven acquisition channels and referral pipelines
  • Represent the organization at local events and networking opportunities
Brand & Communications Strategy
  • Own overall brand positioning, messaging, and storytelling
  • Ensure consistency across all channels (digital, offline, PR, and internal communications)
  • Oversee social media strategy, content direction, and external communications
Data, Analytics & Marketing Operations
  • Establish KPIs, dashboards, and reporting frameworks
  • Analyze performance across all channels and translate insights into actionable strategies
  • Allocate resources based on ROI and growth impact
Team Leadership & Cross-functional Collaboration
  • Build, lead, and mentor the marketing team
  • Manage external agencies, vendors, and partners
  • Collaborate cross-functionally with admissions, academics, and executive leadership
Budget Ownership
  • Own and manage the overall marketing budget across digital and offline channels
  • Optimize budget allocation to maximize efficiency and enrollment outcomes
Product Marketing & Program Launches
  • Lead go-to-market strategies for new programs or initiatives
  • Execute integrated campaigns to maximize reach and engagement
Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 5+ years of marketing experience, with 2+ years in a leadership role
  • Proven track record of driving growth through integrated marketing strategies
  • Strong expertise in:
    • Digital performance marketing (paid media, analytics, conversion optimization)
    • Offline / community-based marketing (events, partnerships, local outreach)
  • Experience in education, K-12, or enrollment-driven organizations strongly preferred
  • Strong familiarity or network within the Orange County community preferred
  • Excellent leadership, communication, and project management skills
  • Highly analytical, data-driven, and results-oriented mindset
  • Ability to thrive in a fast-paced, growth-oriented environment

About the Company

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Novel Prep