Director of Marketing & Communications

Director of Marketing & Communications

Salary

$39,759.00 - $100,829.00 Annually

Location

WSCC - 801 Main Street NW, Hanceville, AL

Job Type

Full-Time

Job Number

07911

College/Division

WSCC-603045-Marketing

Opening Date

05/22/2026

Closing Date

6/8/2026 1:00 PM Central

Campus Location

Wallace State

• Description
• Benefits

Position Summary

The Director of Marketing & Communications provides strategic leadership and oversight for all marketing, branding, and communications efforts of the College. This role is responsible for advancing the College's mission, enhancing institutional reputation, and driving enrollment through integrated, data-informed marketing and communications strategies.

Reporting to the Vice President for Students and Chief Marketing Officer, the Director supervises the Marketing and Communications team and collaborates closely with campus and external stakeholders to ensure cohesive, high-impact messaging across all platforms.

Essential Duties and Responsibilities

• Develop and execute comprehensive marketing and communications goals, objectives, and strategies aligned with institutional priorities.
• Provide leadership for the planning, design, and production of all publications, digital platforms, advertising, and multimedia content.
• Ensure consistent and strategic management of the College's brand across all channels, materials, and events.
• Collaborate with academic programs, departments, and administrative units to design and implement targeted marketing and communications campaigns that elevate visibility and support institutional growth.
• Partner with Student Services, Enrollment Management, and Recruiting to develop and implement a comprehensive enrollment marketing strategy focused on attracting, converting, and enrolling prospective students.
• Lead the development and execution of a results-driven social media strategy to increase engagement, grow audiences, and enhance the College's public image.
• Oversee the College's website strategy, including content, messaging, user experience, and ongoing optimization for search engine performance and key analytics.
• Direct the creation of high-quality promotional videos and advertising campaigns that effectively communicate the College's value proposition.
• Develop and implement an internal communications strategy that promotes transparency, engagement, and a strong institutional culture.
• Lead, mentor, and develop the Marketing and Communications team to ensure high performance, innovation, and continuous improvement.
• Perform other duties and responsibilities as assigned, required, or directed by the College. The College reserves the right to assign additional tasks and to alter or reassign job duties as necessary to meet business and operational needs.
• In order to perform these essential functions, the Director must be present at work. Therefore, attendance is an essential function.

Qualifications

• Bachelor's degree required, with at least 21 semester hours in marketing, communications, journalism, or a related field.
• Minimum of five (5) years of progressively responsible experience in marketing, communications, or a related area.
• Demonstrated knowledge of journalism practices, marketing strategy, and branding with experience in writing, videography, and graphic design.
• Knowledge of College policies and procedures, or ability to quickly acquire such knowledge.
• Strong written and verbal communication skills, with the ability to engage effectively with internal stakeholders, media, and external partners.
• Demonstrated ability to manage budgets and analyze performance metrics.
• Ability to work nonstandard hours, including evenings and occasional overnight travel, as needed.
• Valid driver's license required.

Application Procedures/Additional Information

APPLICATION PROCEDURE: A complete application packet must be received no later than 1 p.m., Monday, June 8, 2026. A complete application packet consists of the following:

(1)Completed Wallace State Community College employment application with three work references.

(2)Résumé

(3)Cover letter describing specifically how your experience and qualifications meet the qualifications outlined for the position.

(4)Verification of experience (employment) will be required after the interview process and prior to an offer of employment. Letter(s) must come from current and/or former employers, verifying employment experience to meet minimum required qualifications. Letter(s) must include employment dates and job titles and be on official letterhead with an authorized personnel signature.

(5)Separate transcripts from each college attended (photocopies will suffice until employed)

Applicants must meet eligibility requirements to work in the U.S. at time of appointment. All application materials must be submitted as a complete packet and will become the property of the College. Applicants who fail to submit all required information will be disqualified. Only application packets received during the period of this announcement will be considered.

APPLICATIONS MAY BE FILED ONLINE AT: WWW.WALLACESTATE.EDU/EMPLOYMENT

Please Note:

ALL APPLICATION MATERIAL MUST BE SCANNED. It is recommended that you have digital (such as pdf) copies of your cover letter, resume, employment verification documents (if applicable), ALL required transcripts, and any other document identified in the vacancy announcement ready when you begin the online application process. You will be given the opportunity to upload these documents during the process.

Human Resources

Monday - Thursday 7:30 am - 4:30 pm

Friday 7:30 am - 2:00 pm

256-352-8020

When you finish the steps to apply, you will receive an on-screen notice that you have successfully applied. HOWEVER, this notice does not mean your application materials are complete in accordance with the vacancy announcement. It is the responsibility of the applicant to ensure they have submitted all necessary application materials in accordance with the vacancy announcement. All correspondence with applicants regarding the College's search process will be sent via e-mail.

In accordance with Alabama Community College System Policy and guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check.

APPLICATION DEADLINE: The deadline for receipt of all application material is Monday, June 8, 2026.

ADDITIONAL INFORMATION: The College reserves the right to fill the position within four months of the stated deadline date or not to fill the position due to budgetary or operational considerations. Further, the College reserves the right to fill more than one position should circumstances warrant the need to fill more than one position.

Applicants scheduled for an interview may receive or review the Essential Functions for the position at the time of the personal interview. Any applicant, however, may request a copy of the Essential Functions for the position prior to the interview appointment. All male applicants between the ages of 18-26 must provide proof of Selective Service Registration.

It is the sole responsibility of the applicant to ensure his or her application packet is complete. Before an offer of employment can be made to the selected candidate, the College will require written verification (on letterhead and signed by an appropriate authority) from current and previous employers confirming the required level of experience as stated in the "Qualifications" section.

Wallace State Community College is an equal opportunity employer. It is the policy of the Alabama Community College Systems, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.

Wallace State Community College complies with the Americans with Disabilities Act (ADA) and will provide reasonable accommodations to qualified individuals with disabilities, unless doing so would cause undue hardship. Applicants requiring accommodations in the application or interview process should contact the Human Resources Office at 256-352-8020 prior to the closing date of the announcement.

The College reserves the right to withdraw this job announcement at any time prior to the awarding. Wallace State Community College is an active participant in the Employment Eligibility Verification Program (E-Verify). E-Verify electronically confirms an employee's eligibility to work in the United States as required by the Department of Homeland Security.

Sick Leave

All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teachers Retirement.

8 hours per month

(may accumulate an unlimited number)

Annual Leave

All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.

0-4 years 8 hours per month

5-9 years 10 hours per month

10-14 years 12 hours per month

15-19 years 14 hours per month

20+ 16 hours per month

(may accumulate up to 480 hours)

Personal Leave

All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.

Unused Personal Leave converts to sick leave if not used.

(converts to sick leave at the end of August each year if not used)

Professional Leave

Up to 10 days a year of professional development leave with pay may be granted by the President.

Holidays

New Years Day

Martin Luther King/Robert E. Lee Birthday

National Memorial Day

Juneteenth

Independence Day

Labor Day

Veterans Day

Thanksgiving Day

Day after Thanksgiving Day

Christmas Eve

Christmas Day

16 (5 locally assigned)

Contracted Work Days

260

Retirement

The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit The Retirement Systems of Alabama. All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers Retirement System of Alabama.

Tier I - Pays 7.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II - Pays 6.20% monthly. State matches 13.61% (effective 10/01/25)

Law Enforcement Officers:

Tier I-Pays 8.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II- Pays 7.20% monthly. State matches 13.61% (effective 10/01/25)

Health Insurance

PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit http://www.rsa-al.gov/index.php/members/peehip

Premium amounts:

• Single $ 30
• Family (without Spouse but with dependents) $ 207
• Employee + Spouse (no dependents) $ 282
• Family (with Spouse and dependents*) $ 307
• Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.

Tobacco Usage Premium

• Member $ 50
• Spouse $ 50

The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the Wellness Program section to learn how you and/or your spouse can receive the non-tobacco user discount.

Wellness Premium

• Member $ 50
• Spouse $ 50

The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the Wellness Program section to learn how you and/or your spouse can receive a wellness premium waiver.

If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.

Optional Coverage Plan Premiums

• Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38
• Dental Single $ 38 Dental Family $ 50

Institution matches $800 monthly (effective 10/01/17).

Duty Hours

(hours vary by campus and needs of the student)

Tuition Assistance

This tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.

Employees/Dependents at two-year colleges:

• 1/3 waived after 1st year
• 2/3 waived after 2nd year
• 3/3 waived after 3rd year

Note: Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.

Employer ACCS

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