Job Purpose
The Director of Marketing & Communications leads the organizations brand, voice, and visibility through a strategic, integrated marketing and communications approach. This role translates the mission into compelling stories and campaigns that strengthen reputation, increase engagement, and drive measurable results in fundraising, awareness, and community impact. The Director ensures clarity, credibility, and emotional connection across all marketing and communications efforts.
Essential Functions
• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals • Serve as a member of the leadership team and strategic advisor to executive leadership on brand, reputation, and positioning • Establish, protect, and evolve brand voice, messaging, and visual identity • Oversee major campaigns and ensure consistent messaging across all channels • Use data, analytics, and insights to evaluate performance and guide decisions
Job Responsibilities
Strategy & Leadership
Lead annual marketing and communications planning and campaign prioritization Align marketing initiatives with fundraising, awareness, and organizational priorities Advise executive leadership on messaging, positioning, and reputational considerations Lead, coach, and develop a high-performing marketing and communications team Set clear priorities, roles, and performance expectations Foster collaboration, accountability, and creative excellence
Campaign & Content Oversight
Oversee all major campaigns, including fundraising, awareness, and brand initiatives Approve key messaging, creative direction, and storytelling Ensure cohesive communication across email, web, social media, print, and media channels
Brand, Public Relations & Reputation
Manage public relations and external communications Serve as the lead on sensitive, high-visibility, or crisis communications Protect and enhance the organizations public image and credibility
Digital Strategy & Performance
Oversee digital marketing strategy, including website, email, social media, and online campaigns Monitor analytics and reporting to demonstrate return on investment and impact Continuously optimize engagement, reach, and conversion
Budget & Vendor Management
Manage the marketing and communications budget
Oversee agencies, consultants, and external vendors to ensure quality and alignment Maintain Professional and Technical Knowledge
Maintain Staff Job Results
Training and coaching support staff Establishing staff goals, monitoring progress, and providing feedback Appraising job results
Protects the Credibility of the Rawhide Mission
Complying with the Rawhide standard of conduct Setting an example, in words and actions, that is consistent with the values and beliefs of Rawhide
Contributes to Team Effort
Performing other duties as directed or assigned by supervisor
Qualifications
Minimum of 5 years of experience in marketing, communications, or brand leadership Proven experience leading teams and managing multi-channel campaigns Strong background in storytelling, content strategy, and brand management Experience collaborating with executive leadership and cross-functional stakeholders Data-driven mindset with strong analytical and decision-making skills Excellent written and verbal communication skills Experience in nonprofit, fundraising, or mission-driven organizations preferred
Working Conditions
Office-based role with regular collaboration across departments May require occasional evening or weekend work for events, campaigns, or deadlines
Benefit Overview
Competitive Pay Medical, Dental & Vision Insurance Competitive 401k plan 10 paid Holidays PTO, VTO, Wellness Day, & Floating Holiday 5 Weeks Paid Sabbatical Leave Onsite Café (New London) Tuition Reimbursement Nature Trails/Waterfront on 600+ acres (New London) Onsite Fitness Center and Gymnasium (New London) Employee Assistance Program (EAP) Jury Duty Leave Bereavement Leave Paid Benefits for Birth or Adoption