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Director of Marketing

Mains'l

Brooklyn Park, MN

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Brand Marketing (Branding), Brand Positioning, Budget Management, Budgeting, Business Development, Business Growth, Business Strategy, Business Support, Capacity Strategy, Coaching, Conferences, Customer Relationship Management (CRM) Systems, Customer/Client Research, Data Analysis, Human Health, Leadership, Marketing, Marketing Communications, Marketing Strategy, Metrics, Online Marketing, Outsourcing, People Management, Performance Metrics, Public/Media/Press/Analyst Relations, Return on Investment (ROI), Systems Scalability, Team Lead/Manager, Team Player, Technical Strategy, Time Management, Trade Shows, Vendor/Supplier Relations, Willing to Travel
LOCATION
Brooklyn Park, MN
POSTED
17 days ago
Help Shape a Future Where People Live with Meaning and Purpose

At Mains'l, our vision is simple and powerful: a world where people live their lives with meaning and purpose.

Mains’l is seeking a strategic, collaborative, and results-driven Director of Marketing to lead marketing efforts across multiple Mains'l entities. This is an opportunity for a marketing leader who enjoys both high-level strategy and hands-on execution while making a meaningful impact in the lives of people with disabilities, families, communities, and the professionals who support them.

If you're excited by elevating brands, leading teams, driving growth, and helping organizations tell compelling stories, we'd love to hear from you.

Salary: $113,900-$137,400, annually, based on experience

Work Environment:
  • Hybrid work arrangement with regular onsite meetings in Brooklyn Park, MN
  • Must be able to attend events, conferences, trade shows as needed
  • Occasional travel to other meetings, events, and organizational locations as needed

WHAT YOU'LL DO

Lead Marketing Strategy
  • Develop and execute an integrated marketing strategy aligned with organizational goals.
  • Establish annual and quarterly objectives, KPIs, and reporting metrics.
  • Advise executive leadership on marketing opportunities, trends, and brand positioning.
  • Support business growth, workforce recruitment, stakeholder engagement, and community visibility.

Strengthen and Elevate the Brand
  • Serve as a steward of the Mains'l brand across multiple entities.
  • Ensure consistent messaging across digital, print, media, and community channels.
  • Guide marketing efforts that support recruitment, partnerships, and business development.
  • Use stakeholder feedback and market insights to strengthen reputation and engagement.

Build and Lead a High-Performing Team
  • Lead, coach, and develop marketing team members.
  • Create clear priorities, workflows, and performance expectations.
  • Evaluate department capacity and recommend strategic outsourcing, technology investments, and future staffing opportunities.
  • Balance internal resources and external partnerships to maximize impact and efficiency.
Drive Results
  • Manage the annual marketing budget and vendor relationships.
  • Use data and analytics to guide decision-making.
  • Ensure projects are delivered on time, on budget, and aligned with organizational priorities.
  • Demonstrate measurable marketing outcomes and return on investment.

WHAT WE'RE LOOKING FOR

Required Qualifications
  • Bachelor's Degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).
  • 7+ years of progressive marketing experience.
  • Proven experience leading marketing strategy and execution.
  • Experience managing people, projects, budgets, and vendors.
  • Strong knowledge of digital marketing, analytics, CRM systems, and marketing technologies.
  • Exceptional communication and relationship-building skills.

Preferred Qualifications
  • Experience in healthcare, human services, or mission-driven organizations.
  • Experience supporting recruitment marketing and employer branding initiatives.
  • Experience leading marketing efforts across multiple brands, business units, or service lines.

THE IDEAL CANDIDATE
  • Strategic thinker who sees the big picture
  • Inspiring leader and coach
  • Builder of scalable systems and processes
  • Data-driven and results-oriented
  • Comfortable presenting to executive leaders
  • Passionate about using marketing to make a positive difference

WHY JOIN MAINS'L?

At Mains’l, you'll join an organization committed to inclusion, innovation, and person-centered practices. You'll have the opportunity to shape the future of our marketing function, influence organizational strategy, and help connect people, families, employees, and communities to services that make a meaningful difference every day.

Mains’l is committed to providing Equal Employment Opportunities to all employees and applicants

Summary of Available Benefits:
  • Paid (on-the-job) training
  • 401(k) with Company Match
  • Sick time
  • Paid Time Off and Holidays
  • Health Insurance – including dental and vision
  • Life Insurance
  • Hybrid Work Environment
  • Opportunities for growth and advancement

Apply Today, Accepting applications until 6/30/2026. 

Join Mains'l and help tell stories that matter.

 

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About the Company

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Mains'l