Director of Marketing

NexGen Technologies is entering a period of rapid expansion. This leader must combine strategic excellence with hands-on execution, having built complete marketing engines from scratch and driven repeatable success in hyper-growth environments. The Director of Marketing will represent NexGen confidently both internally and externally.

Because NexGen operates fully remote, the Director of Marketing must be consistently available on camera to foster collaboration, strong communication, and a connected virtual culture.

Key Responsibilities

Strategic Leadership

• Build NexGen's marketing function from the ground up, including strategy, processes, and systems.
• Develop and execute a scalable full-funnel SaaS marketing strategy.
• Operate with discipline while remaining hands-on during early execution.
• Influence cross-functional teams (Product, Sales, Operations, Engineering, Partnerships).
• Represent NexGen professionally in meetings, webinars, and partner sessions.

• Create messaging architecture for NVO, CCaaS, WFM, integrations, and future products.
• Define personas and value propositions for enterprise buyers, BPO operators, partners, and verticals.
• Lead go-to-market planning for product launches and integrations.
• Translate technical capabilities into compelling business narratives.

• Build a demand generation engine including inbound, outbound, webinars, and automated campaigns.
• Own lifecycle automation, segmentation, scoring models, and funnel workflows.
• Deliver scalable frameworks that generate predictable pipeline growth.

• Develop unified SEO strategy across NexGen web properties.
• Build keyword pillars, content clusters, landing pages, and conversion paths.
• Oversee website optimization, UX updates, and CRO improvements.

• Create or oversee pitch decks, case studies, blogs, scripts, and vertical materials.
• Build a high-velocity content engine supporting demand gen, sales enablement, SEO, and brand.
• Use AI tools to accelerate drafting, research, and planning.

• Develop enablement materials, including sales decks, demo scripts, pricing tools, and competitive collateral.
• Partner with Sales to define funnel stages, improve win rates, and accelerate deal velocity.

• Build partner programs with NobelBiz, Webex, Talkdesk, and others.
• Create joint messaging, co-branded content, and co-sell materials.
• Support partner webinars and collaborative campaigns.

• Build dashboards for pipeline attribution, SEO, ROI, and conversion metrics.
• Define MQL/SQL criteria and align closely with Sales.
• Use data to refine messaging, content, and demand generation.

• Lead webinars, virtual events, and product showcases.
• Serve as on-camera presenter with strong executive presence.

• Manage NexGen's marketing budget with an ROI focus.
• Allocate resources toward the highest-impact activities during hyper growth.

• Emotional resilience for a fast-paced startup environment.
• Strong influence, confidence, and leadership presence.
• Comfort being on camera for all meetings and external presentations.
• Startup-minded, resourceful, and hands-on.
• Calm communication style under shifting priorities.
• AI fluency for content acceleration and research workflows.

• 10+ years of progressive marketing leadership in SaaS, CCaaS, B2B tech, or communications.
• BPO, and Zoho CRM experience.
• Proven success scaling SaaS companies through hyper-growth.
• Expertise across product marketing, demand generation, content, SEO, and revenue alignment.
• Experience building marketing engines and teams from scratch.
• Proficiency with automation tools, analytics platforms, and AI workflows.
• Ability to balance strategy with hands-on execution and creative output.