Pay: $90,000.00 - $120,000.00 per year
Job description:
Role Overview
We are seeking a strategic and results-driven Director of Marketing & Communication to lead the planning, execution, and optimization of our digital marketing initiatives. This role will be responsible for driving brand awareness, customer acquisition, and revenue growth through data-driven marketing strategies and cross-channel campaign management.
The ideal candidate combines strong analytical capabilities with hands-on execution and leadership experience in a fast-paced environment.
Key Responsibilities
Enrollment Marketing Strategy & Ownership
- Lead the development and execution of digital marketing strategies focused on student recruitment and enrollment growth
- Own and optimize the enrollment funnel (awareness inquiry tour application enrollment)
- Partner with admissions teams to align marketing efforts with enrollment targets
Marketing Strategy & Ownership
- Lead the development and execution of comprehensive digital marketing strategies aligned with business goals
- Own key growth metrics including customer acquisition, conversion rates, and ROI
- Develop and manage the overall online marketing roadmap and campaign calendar
Campaign Management & Optimization
- Oversee end-to-end execution of multi-channel campaigns across paid and organic platforms (e.g., social media, online advertising, content marketing)
- Continuously monitor, analyze, and optimize campaign performance to maximize efficiency and return on investment
- Implement A/B testing and performance optimization strategies
Data-Driven Decision Making
- Analyze marketing performance data and translate insights into actionable strategies
- Establish KPIs, dashboards, and reporting frameworks to track success
- Provide regular performance reports and strategic recommendations to leadership
Team Leadership & Cross-functional Collaboration
- Lead and mentor junior marketing team members or external vendors/agencies
- Collaborate with internal stakeholders (product, sales, leadership) to align marketing initiatives with business priorities
- Drive cross-functional projects to support company growth
Market Intelligence & Competitive Strategy
- Conduct in-depth market research and competitor analysis to identify trends, risks, and growth opportunities
- Use insights to refine positioning, messaging, and campaign strategies
Partnerships & Channel Development
- Identify, evaluate, and manage relationships with key digital platforms and partners
- Expand marketing channels to increase brand visibility and customer reach
Brand & Social Media Strategy
- Oversee social media strategy and ensure consistent brand voice across all platforms
- Strengthen brand awareness, engagement, and online reputation
- Lead content direction and campaign messaging
Customer Lifecycle & Retention
- Develop and execute customer retention and re-engagement strategies
- Optimize customer journey to increase lifetime value and repeat purchases
Paid Advertising & Budget Management
- Manage and optimize paid media campaigns (e.g., Facebook, Instagram, etc.)
- Own budget planning, allocation, and performance tracking
- Ensure efficient spend and strong ROI across channels
Product Marketing & Launch Strategy
- Lead go-to-market strategies for new product launches
- Coordinate cross-channel campaigns to maximize reach and engagement
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5+ years of experience in digital marketing, with at least 1–2 years in a leadership or managerial role
- Experience in private school, K-12 education, or enrollment marketing strongly preferred
- Proven track record of driving growth through digital marketing strategies
- Strong expertise in paid media, social media, and multi-channel campaign management
- Advanced analytical skills with experience using tools such as Google Analytics and marketing dashboards
- Experience managing budgets and optimizing marketing spend
- Excellent leadership, communication, and project management skills
- Ability to thrive in a fast-paced, data-driven environment