Director of Marketing and Communications

We are seeking a Marketing Director/VP of Marketing with a proven track record as a brand strategist, reporting to our CMO, who is exceptional.  Someone with passion and proven skills to join an amazing Team and company!  Someone who can provide strategic guidance to our marketing and community departments. This key role involves evaluating and developing marketing strategies, coordinating marketing efforts, and expanding brand awareness.

You will oversee both the marketing and community affairs departments, ensuring seamless coordination between the two. They will play a crucial role in planning, directing, and tracking marketing and community initiatives, ensuring their efficient and effective execution.

We need a strong and personable leader who embodies our mission and values and who understands how to leverage our talent.  We treat our employees with respect. We take a service-oriented approach to our work ethic, putting people first in everything we do. Our expertise and knowledge in our field are unmatched among firms. Integrity is ingrained in our process from start to finish. We are growing 25% year over year and are a highly respected and very profitable organization

To be a great fit, you need to check these MUST HAVES from our CMO:

• High integrity, ethical standards, and accountability
• Passionate, EXTREMELY Organized, and Process-Driven
• Creative, analytical, and results-driven to develop and implement world-class marketing strategies
• Ability to refine strategies that strengthen our brand’s presence, relevance, and equity across all channels. In this role, you will work closely with marketing, design, communications, and leadership teams to ensure a cohesive and impactful brand experience.
• Proficient in Digital and AI
  • Utilizing AI and Technology: Implement and leverage AI and cutting-edge marketing technologies to enhance marketing campaigns, analyze customer data, and gain valuable insights. The Senior Director will be at the forefront of exploring innovative AI-driven solutions to optimize marketing efforts and improve customer engagement across various digital platforms.
• Progressive marketing approach, with a conservative touch
• Innovative with proven case studies
• Technology forward, and very familiar with all social platforms
• Philanthropic and community-focused
• Knowing the importance of Sales and how everything marketing impacts the growth of the company!

Of course here  are Key Responsibilities:

• Develop and articulate the brand’s positioning, voice, values, and narrative across platforms.
• Conduct market research, competitive analysis, and audience insights to inform brand strategies.
• Collaborate with creative and marketing teams to translate strategy into compelling campaigns, content, and visuals.
• Monitor brand performance and audience engagement through data and feedback, recommending optimizations.
• Lead brand audits and ensure consistency across touchpoints, including digital, print, packaging, and internal communications.
• Present strategic recommendations and reports to stakeholders, balancing creativity with business objectives.
• Identify new opportunities to expand brand reach, awareness, and loyalty in line with organizational goals.

Essential Duties/Responsibilities:

• Strategy Development: Develop and evaluate marketing and community strategies and plans to position us as we continue to expand. Coordinate paid media planning and budget allocation within the context of broader marketing efforts.

• Synergistic Marketing Efforts: Provide high-level oversight of Paid, Owned, and Earned Marketing initiatives to ensure seamless integration across all channels, including radio, digital (SEM, Online Video, Display, Programmatic, Paid Social), sponsorships, traditional media, websites, social channels (including YouTube), email, community engagement, PR/reviews, and 3rd party websites.

• Communication and Reporting: Regularly communicate updates on marketing and community plans to the firm and stakeholders. Establish, monitor, and communicate performance metrics and channel-specific goals to measure marketing success.

• Budget Management: Plan, understand, and track budgets, including the approval of invoices from partners every month.

• Expansion Support: Assist the marketing lead in strategizing and activating the team to research, plan, and execute new market launches that support firm expansion efforts.

• Enhancing Client Experience: Collaborate with various departments within the firm to develop strategies that enhance the client experience and drive sign-ups and satisfaction with our firm.

Work Experience Requirements:

• Proven Leadership Experience: A minimum of 8-10 years of experience in marketing and community affairs, with at least 3-5 years in a leadership role such as Marketing Director, Marketing Manager, or similar positions. The candidate should have a track record of effectively leading and managing teams to achieve marketing objectives.

• Strategic Marketing Expertise: Demonstrated experience in developing and executing successful marketing strategies across various channels, including digital, traditional, and community engagement. The candidate should have a deep understanding of market trends, customer behavior, and the ability to adapt strategies accordingly.

• Budget Management: Strong proficiency in budget planning, allocation, and tracking. The candidate should have experience in managing marketing budgets, optimizing resource allocation, and achieving efficient ROI.

• Community Engagement Experience: Prior experience in community affairs, including organizing events, fostering partnerships, and building relationships with community stakeholders. Experience in creating community-driven marketing campaigns would be advantageous.

Education Requirements:

• Bachelor's Degree: A Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related is required. A solid educational foundation in marketing principles, consumer behavior, data analytics, and strategic planning is essential.

• Master's Degree is plus, not required.