Analysis Skills, Brand Marketing (Branding), Budgeting, Calendar Management, Campaigns, Channel Management, Channel Marketing, Communication Skills, Creative Brief, Cross-Functional, Customer Relationship Management (CRM), Editorials, Leadership, Legal, Marketing, Marketing Plan, Marketing Strategy, Mentoring, Operational Audit, Performance Metrics, Regulatory Compliance, Reporting Dashboards, Resource Management, Retail, Retail Operations, Social Media, Strategic Planning, Vendor/Supplier Management, Writing Skills
About the Role
The Integrated Marketing Director for the Encore Membership program sets the vision and leads end-to-end cross-channel marketing to grow awareness, acquisition, engagement, and value across Encores owned channels and through Gap Inc.s portfolio of brands-Gap, Old Navy, Banana Republic, and Athleta. This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels, and brings Encore to life through experiential activations.
What Youll Do
Integrated Marketing Strategy & Leadership
- Set the strategic vision and annual/quarterly marketing plan for Encore.
- Own the integrated marketing calendar across all Encore channels.
- Partners with brand marketing teams to bring Encore to life through the brands.
- Champion customer-first data-driven personalization and lifecycle marketing.
Omnichannel Campaign Orchestration
- Lead cross-functional campaign development brief creative media measurement.
- Partner with Brand CRM, Media, Creative, Product, Retail Ops, Analytics, and additional partners as needed.
Social & Content Leadership
- Oversee Encore social channels.
- Lead content strategy and editorial calendar.
- Integrate relevant trends and cultural moments.
Budget, Vendor & Resource Management
- Own operational budget for Encore experiences and campaigns.
- Manage freelancers, vendors, and external creative partners as relevant.
Measurement, Insights & Optimization
- Establish KPI dashboards for owned channels and campaigns.
- Translate insights into action plans.
Governance & Compliance
- Ensure brand legal, privacy, and compliance standards.
Leadership & Stakeholder Management
- Lead, mentor, and develop integrated marketing and studio teams.
- Communicate plans and performance to senior leadership.
Who You Are
Experience in integrated campaign, brand, and event marketing, loyalty, or membership experience is required. Experience leading creative/production operations is also necessary. Additionally, strong financial and vendor management acumen, analytical expertise across marketing KPIs, excellent communication, and cross-functional leadership are required.
Preferred qualifications include retail multi-brand experience and social media channel management.
T
The Gap Inc
Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.
Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.