Director of Insights & Product Marketing

The Director of Insights & Product Marketing is a product-obsessed leader who turns data into clear commercial opportunities--helping Westrock Coffee win with existing and prospective customers. This role closely monitors consumer and category trends, uncovers and delivers customer-relevant insights, and influences Westrock's product portfolio across sales channels. The Director partners cross-functionally with Sales, R&D, Sustainability, Pricing, and Procurement to build, renovate, innovate, and maintain business cases for stock and customer-specific products.

Job Duties:

Customer & Category Opportunity Leadership:

• Monitor consumer and category trends across CPG, foodservice, c-store, and traditional retail channels to identify emerging opportunities for Westrock customers
• Analyze and interpret syndicated, internal, and custom research data to uncover customer-specific growth opportunities and whitespace
• Serve as a product and category expert, understanding where customers fit within their category and how product opportunities fit within their businesses
• Maintain a forward-looking view of emerging categories and market dynamics to inform product development and market expansion for Westrock.

Insights to Action Enablement (Internal & Customer -Facing):

• Translate insights into applied commercial opportunity by presenting clear, compelling product insights and storylines to the Westrock sales team and directly to customers.
• Develop customer-relevant selling stories and insight narratives that connect data to product strategy and customer needs.
• Partner with Sales to support customer presentations, innovation discussions, and opportunity sizing, with a focus on selling new products into customers.

Portfolio Strategy & Lifecycle:

• Influences Westrock Coffee's stock product portfolio and product lifecycles, including product additions, expansions, renovations, alterations, and removals.
• Maintain clear, data-backed business cases for stock portfolio decisions, ensuring products remain competitive, relevant, and aligned with customer demand.
• Work with Sales to demonstrate products' value proposition to customers.

Research Leadership & Data Advancement:

• Manage insights partner relationships and lead the design and execution of custom research studies to address customer, category, and innovation questions.
• Identify opportunities to improve data collection methods, research techniques, and analytical approaches to increase insight quality, speed, and usability.

Cross Functional Collaboration & Commercialization:

• Collaborate with Sustainability, R&D, Pricing, Procurement, Manufacturing, Commodities, and Technical Sales to consistently identify needs, obstacles, and solutions related to product capabilities
• Balance consumer demand, cost realities, sourcing and operational feasibility, and strategic priorities to support successful product commercialization and sustained growth.
• Ensure product positioning reflects customer value, consumer expectations, and Westrock commitment to responsible sourcing and transparent farmer partnerships.

WHAT "GREAT" LOOKS LIKE

• Sales teams consistently use your insights and portfolio narratives to open doors, expand share, and close business.
• You generate close collaboration with R&D and Product Development.
• The stock portfolio stays current and commercially effective, with disciplined lifecycle decisions supported by data and business case rigor.
• Custom research and insights deliver clear, customer-relevant recommendations above and beyond data analysis.
• Data quality and insight delivery methods continually improve (speed, clarity, actionability).