Director of GTM Narrative

About the Role

We're looking for a strategic narrative leader to own and evolve Maven's go-to-market narrative. This role owns how Maven explains itself — to the employers and health plans evaluating our platform, and to members navigating some of life's most important healthcare decisions.

This is a builder role. You'll define and maintain the narrative frameworks that anchor everything we take to market: the pitch deck, the positioning, the campaign themes, the launch moments. This is a role for someone who operates at the intersection of strategist and writer — you're equally comfortable defining the framework and doing the writing yourself.

The right person is wired for both strategy and execution. You've worked at the intersection of consulting-style systems thinking and editorial-quality writing. You move fluidly between strategic framework-building and high-quality written execution. You use AI fluently — it's woven into how you research, think, and write.

You'll report to the Chief Brand and Communications Officer and work closely with Product Marketing, Growth, Clinical, and executive leadership.

As a Director of GTM Narrative at Maven, you will: 

• Define and evolve Maven's core narrative, ensuring one coherent story that connects employer value and member experience
• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
• Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning
• Write high-impact content that advances Maven's market story — from executive briefs to campaign themes and content frameworks
• Partner with Product Marketing to ensure product positioning lives within a company narrative
• Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike
• Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams
• Build feedback loops with Growth and field teams to understand what's actually landing in buyer and member conversations

You May Be a Good Fit If You

• Have 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
• Have operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
• Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
• Think in systems. You build narrative infrastructure, not just one-off deliverables. You're comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slide.
• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
• Influence cross-functional partners through clarity, credibility, and collaboration
• Learn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don't need to know all three on day one, but you need to come in curious and get up to speed quickly.

Strong Candidates May Also Have

• Background in management consulting combined with in-house operating experience — you know how to build a framework and you know what it takes to execute against it under pressure
• Journalism or editorial leadership experience alongside B2B marketing or brand strategy work
• Experience in healthtech or another regulated industry where rigor and accessibility have to coexist
• Experience with messaging work that moved real outcomes — shaped how a product was understood, influenced how buyers or members engaged, or gave teams clearer language to sell or enroll from
• Experience building a function or practice from scratch, not inheriting a mature team

The base salary range for this role is $180,000 - $210,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.