Director of Growth & Media

KPS3 is looking for an experienced Director of Growth & Media

THE TL;DR

• KPS3 is based in Reno, NV.
• Growth & media = digital and traditional media buying and management, SEO/AIO, email marketing, CRO and AB testing, data tracking and analysis
• KPS3 is one of the best places to work (we’ve got the trophies, team surveys, and reviews to prove it).
• This is a full-time gig with a hybrid office environment.

ROLE DESCRIPTION

This person will be responsible for developing and managing search strategies and integrated marketing campaigns that align with our clients’ initiatives to help them achieve their business goals. Our growth department is responsible for the agency’s SEO/AIO, digital advertising, traditional advertising, data analytics, and reporting (all done in house). Our directors help lead our team of amazing managers and specialists.

RESPONSIBILITIES

• Serve as the department’s leading growth marketing & media expert on your team.
  • Includes: digital and traditional advertising, SEO/AIO, search advertising, email marketing, CRO and AB testing, data tracking and analysis
• Lead client meetings, providing sound strategic advice, insightful reporting and data insights, and actionable performance recaps.
  • Mentor managers and specialists in these meetings.
• Provide continuous feedback and mentorship to the managers and specialists on your team.
• Be a strong, proactive voice of your team’s leadership group.
• Direct the strategy, management, and optimization of ad campaigns on a range of channels, including Google Ads, DSPs, social media, ABM platforms, print, and broadcast media.
  • Tie media strategies to client KPIs. Lead the team in optimizing campaigns to improve performance as needed.
• Develop and oversee the execution of SEO/AIO strategies. Define and measure against KPIs that support the overall project/marketing goals.
  • Ensure all websites are set up with a sound SEO/AIO and analytics foundation prior to and after launch.
• Work with your AVP and fellow Director to advance the growth marketing & media department.
• Ensure quality of growth & media deliverables on your team.
• Prepare and present comprehensive strategies and reports to clients and team leadership, highlighting key insights, industry trends, and actionable steps.
• Stay up-to-date with the latest changes in the industry, and communicate them to your team and clients.
• Collaborate with every department to develop integrated marketing plans for our full-service clients.
• Work with the creative and strategy teams to develop CRO strategies and AB test ideas for websites, advertising campaigns, and email programs.

QUALIFICATIONS

• 7+ years of experience in a high-growth, performance-driven environment
• Excellent analytical, communication, strategic thinking, and management skills
• Ability to collaborate well with cross-functional teams and partners
• Strong experience in SEO and media strategy, implementation, and optimization across an array of platforms (e.g., Google and Bing Ads, social media advertising, DSPs, etc.)
• Proficient to advanced knowledge and use of:
• Google and Bing Ads
• Social media advertising
• ahrefs (or similar), Google Search Console
• Google Analytics, Tag Manager, and Looker Studio
• A/B testing platforms, such as VWO
• CRMs as they pertain to marketing operations and data attribution
• Extra credit for Marketo, Pardot, Hubspot, and Salesforce

MAJOR PLUSES

• CRO and AB testing experience
• Management experience and/or demonstrated ability to mentor others
• Experience in marketing automation platforms, such as Marketo and Pardot
• Traditional media buying experience
• Agency experience

ABOUT KPS3

KPS3 is a high-functioning branding agency, veteran PR firm, and innovative digital shop—all in one. Our clients range from local nonprofits to hidden gem destinations to multimillion dollar B2B SaaS companies. For over 30 years, we've built a reputation as being an agency that our clients love to work with, thanks to our talented and passionate team. Our company culture fosters employee happiness and that directly translates to exceptional client work. We've won “Best Places to Work” again and again and again...

JUST SOME OF OUR PERKS... NOTES AND COMPANY STUFF

• We pay 100% medical, dental, and vision insurance premiums for you
• Can’t forget about life insurance—we cover that, too.
• Profit-sharing is a thing, because we’re in this together.
• We give longevity bonuses at one, three, and five years.
• After 10 years with KPS3, we take the relationship to the next level with company shares (or bonus options) and a paid one-month sabbatical.
• 401K matching!
• We offer a hybrid remote and in-person working environment
• You get loads of time off (20 days to start, and that doesn’t include the added holidays, maternity/paternity leave, bereavement time, volunteer days, or longevity increases available)
• We issue employees an annual lifestyle benefit card that can only be spent on relaxation and fun
• You get loads of time off
• We don’t work on old computers or have old software
• Your co-workers are smart, fun and charming
• Flexibility - we ask a lot from everyone at KPS3, so it’s fair to ask us for some back
• If you want to learn, go to a conference, or get certified, we encourage and support it
• We’re a pet-friendly workplace for friendly pets

Think you’d Excel at this job? Smash that “Apply” button now!