Director of Growth Marketing

Position: Director of Growth Marketing Location: Milpitas, CA

Job Id: 215 # of Openings: 1

Job Title: Director of Growth Marketing

Location: Payactivs Milpitas, CA Headquarters

Reports to: VP, User Lifecycle Growth

Who we are

We are Payactiv, a FinTech company devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access the only Certified B Corporation and Public Benefit Corporation in our industry. Our platform helps millions of workers avoid debt, build financial stability, and take control of their financial lives. We partner with thousands of employers who recognize that financial wellness isnt a perk its the foundation of a loyal, engaged workforce.

Payactiv is seeking a Director of Growth Marketing on the User Lifecycle and Growth team, whose mission is to design, scale, and manage the strategic vision for customer engagement and growth across the customer lifecycle. While you possess a deep technical understanding of performance marketing analytics, your primary focus will be leading a small but high-performing team focused on cross-channel marketing campaigns while optimizing user acquisition and engagement through data-driven decision-making and experimentation. This strategic role is hands-on and highly collaborative, requiring a deep understanding of omni-channel strategies, customer behavior, and performance marketing analytics.

What you will do

• Strategic Leadership: Define and execute the lifecycle marketing roadmap aligning cross-channel campaigns (email, push, in-app) with core product initiatives and company growth targets
• Team Management & Mentorship: Build, lead, and develop a high-performing team of growth marketing managers and specialists, fostering a culture of accountability, innovation, and continuous learning
• Experimentation Frameworks: Oversee the testing strategy; guide the team in designing sophisticated A/B and multivariate testing frameworks, ensuring rigorous hypothesis development and statistically sound evaluation
• Cross-functional Management: Collaboration with internal stakeholders to develop customer communications strategies and execute multi-channel campaigns in Braze in order to optimize customer acquisition and engagement
• Data Analytics: Use marketing performance and funnel data to define segmentation and targeting strategies, evaluate the effectiveness of campaigns and iterate on learnings
• Data-Driven Decision Making: Translate complex findings into high-level narratives and provide crisp summaries with actionable insights that can influence decision-making and accelerate growth

What you need

• Experience: 8+ years professional experience in B2C or B2B2C growth marketing, lifecycle marketing, and/or marketing analytics with at least 3 years of experience directly managing a high performing team
• Data Leadership: Exceptional data acumen with a proven track record of using advanced analytics, customer segmentation, A/B testing and funnel analysis to drive business outcomes.
• Strategic Communication: Excellent verbal, written, and interpersonal communication skills; a proven ability to synthesize complex data into compelling narratives that influence C-suite decision-making.
• MarTech Expertise: Deep strategic familiarity with enterprise lifecycle marketing platforms (Braze, Iterable, MoEngage) and product analytics tools (Mixpanel, Google Analytics, Pendo)
• Industry Background: Marketing leadership experience in high-growth fintech, neobanking, or personal finance industries is highly preferred
• Mindset: A visionary, solution-oriented leader with a can-do attitude who thrives in fast-paced, ambiguous, high-growth environments
• Technical Literacy: Strong foundational knowledge of data infrastructure; experience with SQL and Business Intelligence tools (Looker, Tableau, Amplitude) to guide data teams and validate insights

What we offer

• Company sponsored Health, Dental, and Vision insurance
• 401K, traditional, and Roth with a company match
• Tuition Assistance or Tuition Reimbursement
• Unlimited Paid Time off
• Monthly Gym Reimbursement
• Paid time off to volunteer
• Paid Family Leave
• Complimentary lunches onsite
• Opportunity to grow
• Opportunity to work with a great team committed to making a difference.
• Salary range $180K to $230K + Bonus

Apply for this Position