Athletics, Brand Management, Coaching, Communication Skills, Content Development, Content Management Systems (CMS), Creative Services, Detail Oriented, Diversity, Educational Administration, Employee Retention, Establish Priorities, Government, Graphic Design, Higher Education, Information Technology & Information Systems, Interpersonal Skills, Journalism, Leadership, Marketing, Marketing Communications, Marketing Metrics, Marketing Strategy, Multimedia, Performance Analysis, Performance Metrics, Photography, Project/Program Management, Public/Media/Press/Analyst Relations, Social Media, Software Design, Strategic Planning, Team Lead/Manager, Training/Teaching, Training/Teaching Materials, Video Production, Willing to Travel
- Director of Enrollment Marketing
Missouri Valley College invites applications for Director of Enrollment Marketing. This position is a full-time, 12-month, renewable position.
In support of the mission, vision, values, and goals of the college, the Director of Enrollment Marketing provides strategic leadership for the institution's enrollment marketing efforts, particularly in the area of content creation and recruiting.
The Director oversees digital content for recruitment and brand building, and works closely with content creators in athletics and across the campus to train and to implement content standard. This individual collaborates closely with senior leadership, the marketing department, and the coaching staff to drive recruitment across the campus.
Required Qualifications
- Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
- Minimum of 3 years of progressively responsible experience in enrollment marketing or recruitment.
- Demonstrated experience developing and executing strategic enrollment marketing initiatives.
- Experience training content creators and leading content teams
Preferred Qualifications
- Master's degree in a related field.
- Experience in higher education recruitment and enrollment
- Knowledge of enrollment marketing, brand management, and digital analytics.
- Experience with CMS platforms, social media management tools, and design software.
Key Responsibilities
- Lead enrollment marketing efforts that support student-athlete recruitment and retention.
- Analyze enrollment marketing performance metrics and adjust strategies to improve outcomes.
- Lead social media strategy and digital engagement initiatives.
- Collaborate with creative services team in marketing on graphic design, photography, video, and multimedia production endeavors.
- Collaborate with academic departments, advancement, admissions, athletics, and student life.
- Other duties as assigned
Skills and Competencies
- Ability to learn and adapt to changing enrollment marketing needs while maintaining up-to-date skills.
- Advanced organization, prioritization, and project management skills required.
- Experience with Google Workspace preferred; working knowledge of student databases and information systems preferred.
- Advanced interpersonal and communication skills with the ability to interact professionally, confidentially, and courteously with a wide range of stakeholders from diverse backgrounds, including board members, college administration, faculty/staff, students, families, government officials, and the general public.
- Ability to move from building to building on campus and to travel to off-campus locations related to school business.
- Commitment to Excellence: Collegiality, professionalism, and a strong commitment to academic excellence and the institution's mission are essential qualifications.
- Ability to translate complex ideas into clear, engaging messages.
- High level of professionalism, creativity, and attention to detail.
Application Instructions
To apply, please email cover letter, curriculum vitae, and three professional references to hr@moval.edu. References will not be contacted without prior knowledge and approval of candidates.
Additional Information
As a pre-condition of employment, the applicant must be authorized to work in the United States. Employment at MVC is contingent upon satisfactory completion of background check. Salary commensurate with education and experience. A comprehensive benefit package is available which includes medical, vision, and dental insurance; flexible spending; life insurance; retirement; holidays; sick days.
Equal Opportunity Employer
Missouri Valley College is an Equal Opportunity Employer and committed to a diverse and inclusive environment. Missouri Valley College does not discriminate on the grounds of color, race, sex, religion, marital status, disability, national origin, veteran's status, age, or sexual orientation. Employment decisions are based on qualifications, merit, and business needs. All eligible candidates are encouraged to apply.