At Feed the Children, we recognize the value of outstanding people, and we are looking for compassionate changemakers to join our team. We pride ourselves on cultivating a collaborative workplace where employees experience meaningful and rewarding employment and feel engaged in our mission to end childhood hunger. Our passionate team shares a deep sense of purpose, and we dream big to solve complex problems and create positive impact in communities in the U.S. and around the world.
Feed the Children is recognized by Candid with its Platinum Seal of Transparency and is accredited by the BBB Wise Giving Alliance. The organization has received a 4-star rating from Charity Navigator and is consistently recognized on the Forbes Top 100 Charities list.
We are currently in search of a Director of Direct Response TV Advertising to join our Digital Fundraising team! The Director of Direct Response TV (DRTV) Advertising is responsible for leading the execution, coordination, reporting and optimization of Direct Response Television (DRTV) advertising campaigns. This role supports the successful delivery of DRTV programs by managing agency partners, coordinating with internal teams, monitoring performance, and ensuring campaigns are executed accurately and on time within established budgets.
Note: The ideal candidate for this position will work hybrid from our corporate office in Oklahoma City, OK, however all qualified candidates will be considered nationwide.
Job Requirements:
Education
Bachelor's degree in Marketing, Communications, Advertising, Business, or related field; or equivalent combination of education and experience. High school diploma or GED required.
Experience
Three to six (3-6) years of experience in advertising, media, or performance marketing, with direct experience supporting DRTV or television advertising campaigns strongly preferred.
Familiarity with direct response metrics such as CPA, response rates, and media pacing.
Experience working in regulated, donor-funded, or mission-driven environments a plus.
Hands-on experience working with external vendors or agencies in an executional capacity.
Experience present campaigns performance reports using data from available reporting tools and performance dashboards.
Proficiency in Microsoft Office Suite including Outlook, Word, Excel, PowerPoint, Teams and SharePoint required.
Any combination of education, training and experience which provides the required knowledge, skills and abilities to perform the essential functions of this job may be considered.
Essential Job Functions:
Manage communication with agency partners, including timelines, deliverables, and expectations to ensure smooth campaign execution and alignment with Feed the Children's strategies.
Partner with agency partners to develop media plans, manage schedules, and optimize campaign performance based on response and ROI.
Monitor daily, weekly, and monthly campaign performance; analyze response data; and recommend tactical optimizations to maximize cost per donor, ROI, and lifetime value.
Collaborate with internal and external creative and production to develop compelling, mission-driven creative that drives immediate donor response while reinforcing Feed the Children's brand and values.
Lead cross-channel alignment efforts, such as website landing page development and digital retargeting to DRTV audiences.
Manage revenue and expense budgets, forecasts, and pacing in partnership with senior leadership and agency partners to ensure responsible stewardship of donor dollars.
Coordinate closely with Digital Fundraising, Analytics, and CRM teams to ensure seamless donor capture, attribution, and integration into multichannel donor journeys.
Ensure data accuracy and consistency across reporting inputs from vendors and internal systems.
Ensure all advertising complies with legal, regulatory, and brand standards, including applicable disclosures and fundraising best practices.
Prepare and present campaign performance reports for leadership, highlighting results, learnings, and opportunities for growth.
Coordinate the submission, review, and approval of invoices, legal agreements and advertising insertion orders.
Establish an environment of high performance and continuous improvement that values learning, a commitment to quality, welcomes and encourages collaboration, and fosters both intra and inter-departmental dialogue and respect.
Model the type and level of behavior, professionalism and leadership that is in accordance with the values of the organization.
Perform other related duties as required.
About Feed the Children:
As a leading anti-hunger organization, Feed the Children is committed to ending childhood hunger. For children everywhere, we believe that having enough to eat is a fundamental right.
Feed the Children is a global movement focused on ending childhood hunger in the U.S. and around the world. Working alongside communities, we provide food, essentials, and opportunities to children and families who need them most so every child can survive and thrive.
We are committed to helping families experiencing hunger and hardship so children have what they need to stay healthy, learn, and grow. By uniting people and inspiring action, we work to create a world where no child goes to bed hungry. Compassion has no borders. We believe that every child deserves a chance to thrive.
Our Values:
We are driven by a shared sense of PURPOSE. At Feed the Children, our commitment to the mission is at the heart of what we do and fuels our collective impact in the communities where we serve.
We cannot achieve our bold vision without our talented PEOPLE. We are passionate about fostering a best-in-class workforce that is engaged, respected, and empowered to deliver results.
We believe in CURIOSITY and continued learning. Success requires a culture of discovery, curiosity and continued learning to expand our knowledge, seek new perspectives and challenge the status quo.
We know COLLABORATION is the only way to end childhood hunger. We cannot succeed alone. It will take all of us - our employees, donors, partners, volunteers - working together to accomplish our ambitious goals.
We DREAM big. When we work together, we collectively reimagine what is possible. We dream big to solve complex problems and create deep impact in communities around the world.
We VALUE every donor. We respect our donors' intentions and promote responsible stewardship of the resources they entrust to us.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Feed the Children is an equal opportunity employer. All qualified candidates will receive consideration for positions without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, political affiliation, pregnancy, military and/or veterans' status, genetic characteristics, marital status or any other considerations made unlawful by applicable state, federal, or local law. Feed the Children welcomes and encourages applications from persons with physical and mental disabilities and will make every effort to reasonably accommodate the needs of those persons. Additionally, Feed the Children strives to provide an environment free from sexual exploitation and abuse and harassment in all places where relief and development programs are implemented. Feed the Children expects its employees to maintain high ethical standards, protect organizational integrity and reputation, and ensure that Feed the Children work is carried out in honest and fair methods, in alignment with the Feed the Children safeguarding and associated policies.