Director of Direct Response
Golden, CO
Location: Golden, CO Hours: Full-time Position Mission The Director of Direct Response plays a critical leadership role in advancing mission-driven fundraising through strategic oversight of direct response programs, revenue performance, and donor engagement. This role is responsible for developing and leading integrated direct response strategies across channels and donor segments…","html_description":"
Location: Golden, CO
Hours: Full-time
Position Mission
The Director of Direct Response plays a critical leadership role in advancing mission-driven fundraising through strategic oversight of direct response programs, revenue performance, and donor engagement. This role is responsible for developing and leading integrated direct response strategies across channels and donor segments, ensuring campaigns are aligned to annual fundraising goals, organizational priorities, and a strong donor-centered experience. Working collaboratively across creative, data, digital, operations, finance, and agency partners, this leader sets direction, aligns stakeholders, and ensures effective execution of initiatives that drive acquisition, retention, reactivation, upgrade, and monthly giving performance. The right candidate brings both strategic vision and operational discipline, using data, testing, and market insight to forecast results, identify opportunities, and continuously improve performance. This role requires strong leadership, sound judgment, and the ability to influence across teams while building clarity, accountability, and momentum around shared goals. This is an ideal opportunity for a leader who is motivated by measurable results, committed to developing people and programs, and eager to help grow fundraising impact in service of a meaningful mission.
Position Responsibilities
Revenue and Portfolio Performance
Strategic Learning and Innovation
Donor Journey and Stewardship Alignment
Agency, Vendor, and Budget Management
Team Leadership and Talent Development
Direct Response Strategy and Program Leadership
Qualifications
Bachelor's degree or equivalent professional experience in marketing, communications, nonprofit management or related field
5+ years in direct response fundraising, annual giving, non-profit marketing, or relevant revenue driving roles
3+ years of leadership experience, including cross-functional leadership and/or people management
Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment
Familiarity with fundraising, donor communications, or mission driven organizations preferred
Experience working with cross functional teams and external vendors
Knowledge of donor segmentation, testing methodology, and performance optimization
Experience managing agency or vendor relationships and campaign budgets
Strong analytical skills with ability to interpret campaign performance, forecast results, and make data-informed decisions
Experience developing campaign strategy across acquisition, retention, reactivation, upgrade, and/or monthly giving
Demonstrated success owning revenue goals or fundraising performance across direct response channels
Experience with CRM/fundraising platforms and reporting tools
Familiarity with direct mail production and digital fundraising best practices preferred
Preferred experience with Microsoft Office: Outlook, Word, Excel, CRM
Compensation & Benefits
For this role, we anticipate paying $100,000 - $130,000/year. This range is an estimate. The actual amount may be higher or lower than the provided range and will be adjusted based on various factors including qualifications, experience, abilities, geographic location, and duties.
As a FOCUS staff member, you and your family will have access to several benefits that are designed to help care for the whole person and make your career at FOCUS rewarding. You will receive:
Eligibility for benefits depends on the type of position you hold (full-time, part-time or temporary), and your tenure with FOCUS. Specific benefits may change at FOCUSs discretion.
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Location: Golden, CO
Hours: Full-time
Position Mission
The Director of Direct Response plays a critical leadership role in advancing mission-driven fundraising through strategic oversight of direct response programs, revenue performance, and donor engagement. This role is responsible for developing and leading integrated direct response strategies across channels and donor segments, ensuring campaigns are aligned to annual fundraising goals, organizational priorities, and a strong donor-centered experience. Working collaboratively across creative, data, digital, operations, finance, and agency partners, this leader sets direction, aligns stakeholders, and ensures effective execution of initiatives that drive acquisition, retention, reactivation, upgrade, and monthly giving performance. The right candidate brings both strategic vision and operational discipline, using data, testing, and market insight to forecast results, identify opportunities, and continuously improve performance. This role requires strong leadership, sound judgment, and the ability to influence across teams while building clarity, accountability, and momentum around shared goals. This is an ideal opportunity for a leader who is motivated by measurable results, committed to developing people and programs, and eager to help grow fundraising impact in service of a meaningful mission.
Position Responsibilities
Revenue and Portfolio Performance
Strategic Learning and Innovation
Donor Journey and Stewardship Alignment
Agency, Vendor, and Budget Management
Team Leadership and Talent Development
Direct Response Strategy and Program Leadership
Qualifications
Bachelor's degree or equivalent professional experience in marketing, communications, nonprofit management or related field
5+ years in direct response fundraising, annual giving, non-profit marketing, or relevant revenue driving roles
3+ years of leadership experience, including cross-functional leadership and/or people management
Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment
Familiarity with fundraising, donor communications, or mission driven organizations preferred
Experience working with cross functional teams and external vendors
Knowledge of donor segmentation, testing methodology, and performance optimization
Experience managing agency or vendor relationships and campaign budgets
Strong analytical skills with ability to interpret campaign performance, forecast results, and make data-informed decisions
Experience developing campaign strategy across acquisition, retention, reactivation, upgrade, and/or monthly giving
Demonstrated success owning revenue goals or fundraising performance across direct response channels
Experience with CRM/fundraising platforms and reporting tools
Familiarity with direct mail production and digital fundraising best practices preferred
Preferred experience with Microsoft Office: Outlook, Word, Excel, CRM
Compensation & Benefits
For this role, we anticipate paying $100,000 - $130,000/year. This range is an estimate. The actual amount may be higher or lower than the provided range and will be adjusted based on various factors including qualifications, experience, abilities, geographic location, and duties.
As a FOCUS staff member, you and your family will have access to several benefits that are designed to help care for the whole person and make your career at FOCUS rewarding. You will receive:
Eligibility for benefits depends on the type of position you hold (full-time, part-time or temporary), and your tenure with FOCUS. Specific benefits may change at FOCUSs discretion.
Location: Golden, CO Hours: Full-time Position Mission The Director of Direct Response plays a critical leadership role in advancing mission-driven fundraising through strategic oversight of direct response programs, revenue performance, and donor engagement. This role is responsible for developing and leading integrated direct response strategies across channels and donor segments…","html_description":"
Location: Golden, CO
Hours: Full-time
Position Mission
The Director of Direct Response plays a critical leadership role in advancing mission-driven fundraising through strategic oversight of direct response programs, revenue performance, and donor engagement. This role is responsible for developing and leading integrated direct response strategies across channels and donor segments, ensuring campaigns are aligned to annual fundraising goals, organizational priorities, and a strong donor-centered experience. Working collaboratively across creative, data, digital, operations, finance, and agency partners, this leader sets direction, aligns stakeholders, and ensures effective execution of initiatives that drive acquisition, retention, reactivation, upgrade, and monthly giving performance. The right candidate brings both strategic vision and operational discipline, using data, testing, and market insight to forecast results, identify opportunities, and continuously improve performance. This role requires strong leadership, sound judgment, and the ability to influence across teams while building clarity, accountability, and momentum around shared goals. This is an ideal opportunity for a leader who is motivated by measurable results, committed to developing people and programs, and eager to help grow fundraising impact in service of a meaningful mission.
Position Responsibilities
Revenue and Portfolio Performance
Strategic Learning and Innovation
Donor Journey and Stewardship Alignment
Agency, Vendor, and Budget Management
Team Leadership and Talent Development
Direct Response Strategy and Program Leadership
Qualifications
Bachelor's degree or equivalent professional experience in marketing, communications, nonprofit management or related field
5+ years in direct response fundraising, annual giving, non-profit marketing, or relevant revenue driving roles
3+ years of leadership experience, including cross-functional leadership and/or people management
Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment
Familiarity with fundraising, donor communications, or mission driven organizations preferred
Experience working with cross functional teams and external vendors
Knowledge of donor segmentation, testing methodology, and performance optimization
Experience managing agency or vendor relationships and campaign budgets
Strong analytical skills with ability to interpret campaign performance, forecast results, and make data-informed decisions
Experience developing campaign strategy across acquisition, retention, reactivation, upgrade, and/or monthly giving
Demonstrated success owning revenue goals or fundraising performance across direct response channels
Experience with CRM/fundraising platforms and reporting tools
Familiarity with direct mail production and digital fundraising best practices preferred
Preferred experience with Microsoft Office: Outlook, Word, Excel, CRM
Compensation & Benefits
For this role, we anticipate paying $100,000 - $130,000/year. This range is an estimate. The actual amount may be higher or lower than the provided range and will be adjusted based on various factors including qualifications, experience, abilities, geographic location, and duties.
As a FOCUS staff member, you and your family will have access to several benefits that are designed to help care for the whole person and make your career at FOCUS rewarding. You will receive:
Eligibility for benefits depends on the type of position you hold (full-time, part-time or temporary), and your tenure with FOCUS. Specific benefits may change at FOCUSs discretion.
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