Our Mission
At Palo Alto Networks®, we're united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
Job Summary
Join the team responsible for establishing Palo Alto Networks as the undisputed digital authority in the age of AI. We are looking for a Director of Digital Marketing Product Management sitting within the Digital Team, you will oversee the products that connect our brand awareness efforts to high-intent conversion points. You will be responsible for transforming our website and "on-demand" web experiences into a seamless, personalized engine that fuels the marketing funnel. You will own the full end to end product process from intake to prioritization to launch. You will know how to connect the business initiatives to the website strategy to the engineering engine that builds the roadmap. You are the "air traffic controller" between marketing requests and the technical execution team.
Key Responsibilities
• Product Strategy & Roadmap: Define and lead the multi-year product roadmap for digital marketing. Ensuring alignment between marketing goals and digital goals. Product Strategy & Roadmap: Define and lead the multi-year product roadmap for digital marketing. Ensuring alignment between marketing goals and digital goals.
• Agile & Scrum Leadership: Directly manage the product backlog and lead dedicated Scrum teams (Developers, UX/UI, QA). Facilitate key ceremonies including Sprint Planning, Daily Stand-ups, and Retrospectives to ensure a high-velocity, predictable delivery cadence. Agile & Scrum Leadership: Directly manage the product backlog and lead dedicated Scrum teams (Developers, UX/UI, QA). Facilitate key ceremonies including Sprint Planning, Daily Stand-ups, and Retrospectives to ensure a high-velocity, predictable delivery cadence.
• End-to-End Journey Orchestration: Map and optimize the full customer lifecycle, ensuring a frictionless transition from paid/organic channels to on-demand web experiences and event registrations. End-to-End Journey Orchestration: Map and optimize the full customer lifecycle, ensuring a frictionless transition from paid/organic channels to on-demand web experiences and event registrations.
• On-Demand & Event Integration: Lead the product development for "always-on" digital experiences, including webinars, virtual events, and interactive content hubs that drive mid-funnel engagement. On-Demand & Event Integration: Lead the product development for "always-on" digital experiences, including webinars, virtual events, and interactive content hubs that drive mid-funnel engagement.
• Activation & Personalization: Partner with Growth and Demand Gen teams to implement sophisticated "activation" triggers, utilizing first-party data to personalize the web experience in real-time. Activation & Personalization: Partner with Growth and Demand Gen teams to implement sophisticated "activation" triggers, utilizing first-party data to personalize the web experience in real-time.
• Stakeholder Management: Serve as the "Product Owner" interface, translating complex marketing business requirements into technical user stories with clear acceptance criteria for the engineering team. Stakeholder Management: Serve as the "Product Owner" interface, translating complex marketing business requirements into technical user stories with clear acceptance criteria for the engineering team.
• Funnel Analytics: Establish KPIs for digital product health, focusing on conversion rate optimization and pipeline. Funnel Analytics: Establish KPIs for digital product health, focusing on conversion rate optimization and pipeline.
• Website and digital marketing product strategy: be the brain child that constantly pushes the limit on innovation and AI adoption on how we look at website evolution Website and digital marketing product strategy: be the brain child that constantly pushes the limit on innovation and AI adoption on how we look at website evolution
Qualifications
Required Qualifications
• 15+ Years in Product Management: Specifically within digital marketing, or high-growth B2B/B2C environments. 15+ Years in Product Management: Specifically within digital marketing, or high-growth B2B/B2C environments.
• Scrum Mastery: Deep experience in Agile Management frameworks. You should be expert in managing JIRA/Azure DevOps, defining MVP (Minimum Viable Product) scopes, and managing technical debt alongside feature development. Scrum Mastery: Deep experience in Agile Management frameworks. You should be expert in managing JIRA/Azure DevOps, defining MVP (Minimum Viable Product) scopes, and managing technical debt alongside feature development.
• Technical Marketing Depth: Deep understanding of the modern MarTech stack (e.g., CMS, MAP like Marketo/ Adobe, CDP, and Analytics tools). Technical Marketing Depth: Deep understanding of the modern MarTech stack (e.g., CMS, MAP like Marketo/ Adobe, CDP, and Analytics tools).
• On-Demand Expertise: Proven track record of managing high-traffic web products, including on demand experience platforms and ungated/gated content ecosystems. On-Demand Expertise: Proven track record of managing high-traffic web products, including on demand experience platforms and ungated/gated content ecosystems.
• Proficient understanding of how technology interplays with the customers journey from brand to demand, inclusive of the events experience. Proficient understanding of how technology interplays with the customers journey from brand to demand, inclusive of the events experience.
• The "Funnel" Mindset: You dont just build features; you understand how a user moves from an ad click to a "contact sales" form and what data needs to pass through that journey. The "Funnel" Mindset: You dont just build features; you understand how a user moves from an ad click to a "contact sales" form and what data needs to pass through that journey.
• Adaptability: Proven track record of staying ahead of technology and AI tools. Adaptability: Proven track record of staying ahead of technology and AI tools.
• BS/MS in Marketing, Data Science, Computer Science, or equivalent practical experience. BS/MS in Marketing, Data Science, Computer Science, or equivalent practical experience.
Preferred Qualifications
• Previous experience in the cybersecurity sector is a major plus. Previous experience in the cybersecurity sector is a major plus.
• Certified in CPPM, SAFe/ scaled agile frameworks. Certified in CPPM, SAFe/ scaled agile frameworks.
• Web development experience. Web development experience.
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here .
Our Commitment
We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.