Artificial Intelligence (AI), Automation, Communication Skills, Configuration Management, Content Management Systems (CMS), Continuous Improvement, Cross-Functional, Customer Conversion, Customer Relationship Management (CRM), Customer/Consumer Behavior, Data Analysis, Data Quality, Database Report Tools, Email Campaign, Government, Healthcare, Higher Education, Insurance, Interoperability, Leadership, Market Analysis, Marketing, Marketing Communications, Multiplatform/Cross-Platform, Multitasking, Online Marketing, Operational Improvement, Operational Strategy, Operational Support, Organizational Skills, Performance Analysis, Performance Management, Performance Tuning/Optimization, Philosophy, Preferred Provider Organization (PPO), Prescription Drugs, Program Evaluation, Project/Program Management, Reporting Dashboards, Retirement Plan, Search Engine Optimization (SEO), Short Messaging Service (SMS), Social Media, System Integration (SI), Systems Administration/Management, Training/Teaching, User Interface/Experience (UI/UX), Web Analytics
Director of CRM & Digital Strategy
Location
Midland, MI
Job Type
Full-Time
Job Number
03475
Division
Advancement, Marketing & Communications
Department
Communications
Opening Date
05/27/2026
Closing Date
Continuous
Roles
The Director of CRM & Digital Strategy leads the University's CRM, website, digital engagement, and data strategy to support enrollment growth, student engagement, and institutional effectiveness. This role serves as a key connector between Marketing, Enrollment, IT, and Academic units to ensure systems, processes, and digital experiences are aligned, scalable, and data-informed.
Responsibilities
CRM & Enrollment Strategy
- Serve as primary administrator and strategic lead for Slate CRM.
- Design and optimize recruitment, admissions, and engagement workflows.
- Manage system configuration, integrations, governance, and data integrity.
- Develop dashboards, communication flows, email campaigns, and SMS engagement strategies.
- Partner with Marketing and Enrollment to improve funnel performance and conversion.
Web & Digital Strategy
- Lead strategy and continuous improvement of the University website.
- Oversee CMS management, hosting coordination, maintenance, and performance optimization.
- Improve SEO, site navigation, user experience, and conversion pathways.
- Utilize analytics tools to monitor performance, user behavior, and engagement trends.
- Support alignment between web, digital campaigns, and social media strategy.
Data & Analytics
- Develop dashboards and reporting tools supporting enrollment and operational performance.
- Translate data into actionable insights for leadership and operational teams.
- Support market analysis, program demand assessment, and performance reporting.
- Ensure consistency and reliability of data across systems and platforms.
Systems & Student Engagement
- Support integration and optimization of CRM, website, and student engagement platforms.
- Assist with workflow automation and system interoperability across departments.
- Support digital engagement tools, including visit/event systems and SMS platforms.
- Help create a seamless student experience from inquiry through enrollment.
Collaboration & Leadership
- Partner closely with Marketing, Enrollment, IT, Academic and Advancement, units.
- Support institutional priorities through cross-functional planning and execution, including digital transformation initiatives.
- Provide training and support across systems and platforms.
- Contribute to initiatives that improve operational efficiency and student experience.
Qualifications
- Bachelor's degree required; master's preferred.
- 3-5+ years of experience in CRM administration, digital strategy, or related fields.
- Experience with Slate CRM or comparable platforms.
- Experience managing CMS platforms, web analytics tools, and digital engagement systems.
- Familiarity with SEO, reporting tools, and data integration across platforms.
- Working knowledge of AI and automation tools preferred.
- Strong project management, communication, and organizational skills.
Expectations
- Operates as both a strategic leader and hands-on contributor.
- Demonstrates ownership of systems, data, and user experience.
- Communicates effectively with technical and non-technical audiences.
- Manages multiple priorities in a fast-paced environment.
- Maintains a continuous improvement mindset focused on efficiency, service, and results.
Northwood University stands apart in higher education with a philosophy grounded in The Northwood Idea - emphasizing freedom, free enterprise, personal responsibility, and limited government. We seek individuals who are both accomplished in their professions and inspired by the power of enterprise to improve lives. The ideal candidate will feel a strong alignment with Northwood's mission and values, embracing a culture of academic excellence, accountability, and earned success.
Applicants are encouraged to learn more about The Northwood Idea philosophy and outcomes at https://www.northwood.edu/about/
NORTHWOOD UNIVERSITY BENEFITS OVERVIEW
Medical/RX (PPO or HDHP)
Dental
Vision
Flex Spending
HSA
Group Life Insurance/AD&D
Emeriti Retirement Healthcare
LTD
STD
403b/MEP Retirement Plan
Roth 403b
Tuition Assistance
Wellness Programming
Pet Insurance
Discount Programs
Generous Leave Plans
Employer Northwood University
Address 4000 Whiting Dr
Midland, Michigan, 48640
Phone 989-837-4345
Website http://www.northwood.edu