Director of Client Strategy (Video) — Full-Time, Remote (Travel Required)

Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results—pipeline, revenue, and brand growth.

We're hiring a Director of Client Strategy to sit across the table from senior marketing leaders and answer:

“If video is supposed to drive pipeline… what should we actually be making, where should it live, and how will we measure success?”

This is a senior, client-facing strategy role responsible for owning a portfolio of B2B accounts, driving retention and growth, and ensuring video strategy translates into measurable business outcomes.

You will partner closely with Producers (who own execution) while leading strategy, client relationships, and performance.

What You'll Own

You'll own strategy, client health, and growth across ~15–20 B2B accounts:

Client Strategy & Leadership

• Lead client calls, presentations, and quarterly business reviews (QBRs)
• Act as the strategic advisor to senior marketing stakeholders
• Audit clients' full video and content ecosystem (site, ads, social, sales, events)
• Identify gaps, opportunities, and competitive advantages
• Build clear video strategies tied to funnel stages, campaigns, and business goals
• Translate strategy into creative direction the team can execute

Performance, Retention & Growth

• Own client retention, expansion, and Net Revenue Retention (NRR)
• Identify upsell opportunities and guide clients toward higher-impact initiatives
• Ensure video is effectively distributed, repurposed, and integrated into campaigns
• Continuously analyze performance and iterate strategy based on results
• Tie video efforts to pipeline, conversion, and revenue impact

Team Leadership (Producers)

• Partner with Producers to ensure strategy is executed effectively
• Provide clear direction, feedback, and prioritization across accounts
• Help elevate the strategic thinking of the production team
• Step in as needed on key accounts to guide positioning or creative direction

Creative & Execution Oversight

• Review deliverables and provide actionable feedback
• Maintain a high bar for creative quality and effectiveness
• Occasionally travel for shoots or strategy sprints to guide direction on set

How You'll Be Measured

• Client retention and Net Revenue Retention (NRR)
• Account growth and expansion
• Client satisfaction and strategic trust
• Video and campaign performance
• Pipeline influence, conversions, and revenue impact

Must-Haves

• 5+ years in B2B marketing, content strategy, video strategy, or agency client services
• Proven ability to lead client relationships and drive business outcomes
• Strong presentation skills (comfortable leading executive-level conversations)
• Deep understanding of digital marketing, content strategy, and distribution
• Ability to connect creative decisions to performance and revenue
• Strong strategic thinking paired with executional awareness
• Experience influencing or guiding cross-functional teams

Nice-to-Haves

• Experience in a B2B agency environment
• Familiarity with AI-enabled marketing workflows
• Background in video or content production (but not production-first)

This Role Is NOT For You If…

• You want to primarily shoot, edit, or produce video
• You prefer execution-only roles over strategy and client ownership
• You're not comfortable owning retention, growth, and client outcomes
• You don't enjoy presenting, leading conversations, and challenging clients

Role Details

• Full-time
• Leadership team seat
• Compensation: $90,000 - $120,000 annually
• Based in Orlando (preferred), open to Remote
• Portfolio of 15–20 clients
• Monthly client calls + quarterly QBRs
• Occasional travel required