Director of Business Development - Post Acute

POSITION SUMMARY

The Post-Acute Business Development Director is responsible for driving growth and strategic partnerships across the post-acute continuum, including skilled nursing facilities, long-term acute care hospitals (LTACHs), and inpatient rehab facilities (IRFs). This role identifies opportunities, cultivates relationships, and executes strategies to increase the number of facilities utilizing Adfinitas providers.

KEY RESPONSIBILITIES

• Identify and develop partnerships with post-acute facilities.
• Market and track marketing efforts to post-acute facilities through in Adfinitas Customer Relationship Management (CRM) software (Hubspot).
• Serve as the initial liaison between post-acute partners and internal teams to ensure seamless program implementation and high-quality patient care.
• Analyze market trends, referral patterns, and competitor activity to inform strategic growth planning.
• Collaborate with recruiting, credentialing, and the Post-Acute operations team to ensure alignment of post-acute growth strategies with programmatic Post-Acute Adfinitas goals.
• Develop and implement outreach programs to promote post-acute services.
• Representing the organization at industry conferences, networking events, and community outreach opportunities.
• Develop marketing material for meetings with potential clients

NEW BUSINESS METRICS

The Post-Acute Business Development and Implementation Director will be expected to meet or exceed the following performance metrics (subject to quarterly review and adjustment):

• New Programs Development: Establish 4 initial meetings with new nursing facilities per month and implement six new programs per quarter.
• Provider Recruiting: Weekly meetings with Recruiting and staffing facilities within 3 months of facility agreeing to utilize Adfinitas Providers
• Provider Credentialing: Weekly meetings with Credentialing and Revenue Cycle Department to ensure expeditious credentialing of providers with facilities and payers
• Pipeline Management: Maintain an active pipeline of 20+ prospects with weekly follow-up activity documented in CRM.
• Revenue Impact: Contribute to a minimum of $8 million in new revenue generation ($400k in net income) from post-acute partnerships in year one.

QUALIFICATIONS

• Bachelor’s degree in healthcare administration, business, marketing, or a related field (Master’s preferred).
• 3+ years of experience in healthcare business development, preferably in a post-acute or care transition setting.
• Strong knowledge of the post-acute care continuum and value-based care models.
• Excellent interpersonal, communication, and relationship-building skills.
• Proven ability to drive strategic growth and meet or exceed performance targets.
• Familiarity with CRM tools and presentation software – specifically Hubspot and PowerPoint.

WORKING CONDITIONS

• Frequent travel to partner sites and healthcare facilities.
• Hybrid/remote options may be available depending on organizational needs.
• Salary range: $100K-$125K plus Incentive