Director of Business Development | A Gentle Touch Home Care

Join a Team That Puts YOU First!

Why work at A Gentle Touch Home Care?

At AGT we do things differently. Our philosophy is simple: our team comes first. When you feel supported, empowered, and valued, you deliver the kind of care that changes lives. That’s why we invest in your growth from day one through mentorship, ongoing education, and a culture that encourages intelligent risk tasking and innovation.

If you’re passionate about making a difference and want a career that grows with you,

A Gentle Touch Home Care is the place to be!

Why You’ll Love This Role

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral 
sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. 

Key Responsibilities

•  Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.         
• Establishes and maintains relationships with referral sources such has Hospitals, Doctors Clinics, Skilled Nursing Facilities, Group Homes, etc. 
• Is responsible for generating new business through client referrals. Also meets with these potential clients and determines appropriates and qualifies each new lead. 
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations. 
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. 
• Works with clinical partners to establish marketing techniques for specialty Clinical Programs.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, and payer and patient perceptions of A Gentle Touch Home Care as a high-quality provider of services. 
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. 
• Maintains comprehensive working knowledge of A Gentle Touch Home Care markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. 
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. 
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by A Gentle Touch Home Care.
• Monitors and reports cost effectiveness of marketing efforts. 

•  Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required. 
• At least three yearsof experience in health care marketing management preferably home care operations preferred, but not required. 
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities. 
• The ability to drive and/or have access to transportation for agency related travel (e.g. community partners, patients, etc.) is an essential function of the job. Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.