Director of Annual Giving, Communications, and Events

Director of Annual Giving, Communications, and Events

This is an exempt, full-time position and must adhere to the regulations stipulated in the Mount Marty University Employee Handbook. The Director of Annual Giving, Communications & Events leads the execution of annual giving strategy, donor communications, and Advancement events to drive donor participation, engagement, and support for institutional priorities.

Duties and Responsibilities:

• Lead development and execution of annual giving strategy, including:

• Fall Appeal

• Giving Day

• End-of-Year Giving

• Develop and manage donor communications, including:

• Messaging and content

• Segmentation and targeting

• Digital and multi-channel outreach

• Manage and execute the annual giving calendar, ensuring timely and coordinated campaigns

• Oversee the partnership with a service provider, including:

• Campaign execution

• Performance tracking

• Return on investment

• Plan and execute all Advancement events, including:

• Golf Classic

• President''s Society Lunch

• Alumni and Friends Event

• Coordinate Alumni Council engagement in alignment with Advancement priorities

• Collaborate with Advancement staff to ensure events and communications support donor engagement and fundraising strategy

• Evaluate performance of annual giving, communications, and events, using data to inform strategy and improve results

• Perform other duties as assigned

Key Focus Areas / Outcomes:

• Growth in total donors and annual giving participation
• Improved donor retention and re-engagement
• Successful execution of annual campaigns and Advancement events
• Increased engagement across alumni, donors, and supporters
• Strong alignment between communications, events, and fundraising priorities

Qualifications:

• Bachelor's degree required (relevant field preferred) or equivalent professional experience
• Experience in annual giving, communications, events, or related field preferred
• Strong organizational, project management, and communication skills
• Ability to manage multiple campaigns and deadlines simultaneously
• Ability to analyze performance data and adjust strategy accordingly
• Ability to maintain confidential information and exercise discretion
• Commitment to the mission of Mount Marty University