Director of Admissions

• Design and execute a comprehensive admissions and recruitment strategy aligned with Hallmark’s Institutional Strategic Goals, especially Growth (IG2) and Community Engagement & Awareness (IG5).
• Provide direct leadership to the Director of Recruitment, Associate Director of Admissions, Enrollment Operations Manager, and all Enrollment Advisors.
• Ensure full compliance with admissions policies, procedures, and criteria as outlined in the Hallmark University Catalog.
• Develop and manage enrollment forecasting and lead conversion strategies to meet enrollment and revenue goals.
• Oversee the entire recruitment pipeline, including outreach, lead management, interviews, admissions committee operations, and enrollment agreements.
• Drive innovation in recruitment marketing and outreach, including partnerships with school districts, articulation agreements, businesses, and military/veteran initiatives.
• Collaborate with Academic Affairs, Student Services, and Marketing to ensure a seamless student journey from inquiry to enrollment.
• Establish performance metrics, dashboards, and accountability systems for enrollment advisors and operations staff.
• Lead professional development, training, and coaching for admissions personnel to enhance service quality, compliance, and performance.
• Monitor industry trends, competitor practices, and demographic shifts to continuously refine admissions strategies.
• Ensure recruitment practices reflect Hallmark’s mission, values, and character education model.
• Conduct regular leadership and team meetings to align goals, processes, and staff engagement.
• Participate in institutional planning, accreditation reviews, and compliance reporting related to admissions and enrollment.
• Promote diversity in student recruitment and ensure equitable access to all programs.
• Actively practice and promote Hallmark’s Core Values, Mission, and Vision.

• Bachelor’s degree in Higher Education Administration, Business, or related field (master’s preferred).
• Minimum of 7 years of progressive leadership experience in higher education admissions, recruitment, or enrollment management.
• Demonstrated success in enrollment growth, staff leadership, and compliance oversight.
• Strong data-driven decision-making, forecasting, and analytical skills.
• Excellent interpersonal, communication, and presentation abilities.
• Proficiency with enrollment management systems, CRM tools, and admissions technologies.
• Deep understanding of federal/state regulations, accreditation standards, and admissions policies.
• Ability to foster teamwork, motivate staff, and instill accountability.

Hallmark University is a nonprofit university offering degrees in Aviation Maintenance, Information Technology, Cyber Security, Business, and Nursing.